Počet záznamov: 1
Komunikačné nástroje a ich použitie v reality TV
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$a slo 102 $a SK 200 1-
$a Komunikačné nástroje a ich použitie v reality TV $d Communication tools and their use in reality TV $f Veronika Gondeková $z eng 330 0-
$a The study is focused on the theoretical definition of communication tools as components of the communication concept. There are three types of communication tools: persuasive techniques, arguments, and stereotypes. In this paper, we study communication tools in television programmes of the reality TV genre. Reality TV is characterized as unfeigned programmes, with or without script, which depict ordinary people in their real lives, and which have entertainment goals. The aim of the study is to characterize and theoretically define communication tools in reality TV programmes 463 -1
$1 001 umb_un_cat*0269582 $1 011 $a 1339-0392 $1 200 1 $a Motus in verbo $e vedecký časopis mladej generácie $v online, roč. 8, č. 1 (2019), s. 31-39 $1 210 $a Banská Bystrica $c Univerzita Mateja Bela, Filozofická fakulta $d 2019 606 0-
$3 umb_un_auth*0272791 $a reality TV 606 0-
$3 umb_un_auth*0103968 $a komunikačné koncepcie 606 0-
$3 umb_un_auth*0109571 $a komunikačné nástroje $X communication tools 608 $3 umb_un_auth*0273282 $a články $X journal articles 615 $n 811.162.4 $a Slovenčina 675 $a 811.162.4 700 -1
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$u http://www.motus.umb.sk/archiv/15 T85 $x existuji fulltexy
Počet záznamov: 1