Place branding for small cities, regions & downtowns

Baker, Bill Place branding for small cities, regions & downtowns : the essentials for successful destinations / Bill Baker. -- [s.l.] : Bill Baker, 2019. -- vi, 238 s. : il. ; 23 cm. -- Bibliografické odkazy. -- ISBN 9781098740900 (brož.)

1. marketing miesta 2. malé mestá 3. regióny 4. regionálny marketing 5. monografie

339.138+711.435+332.146
BB301