Počet záznamov: 1
DMOs as data mining organizations? Reflection over the role of DMOs in smart tourism destinations
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$a 10.1007/978-3-030-77448-6_28 $2 DOI 035 $a biblio/446462 $2 CREPC2 100 $a 20211215d2021 m y slo 03 ba 101 0-
$a eng 102 $a CH 200 1-
$a DMOs as data mining organizations? Reflection over the role of DMOs in smart tourism destinations $f Tomáš Gajdošík, Zuzana Gajdošíková 330 $a Development of information technologies and their use in everyday life change also the situation in tourism destinations. If a tourism destination wants to be competitive, sustainable and wants to differ in terms of innovation, knowledge and creativity, it should embrace the smart approach.Therefore, the role of destination management organization is changing and the analytical approach based on data mining is creating opportunities to overcome the challenges of today’s DMOs. The aim of the paper is to conceptualize the opportunities of data mining in order to overcome the challenges of today’s DMOs. The paper uses data from mature tourism destination to propose data mining techniques for analyzing real-time information about tourists, dynamically constructing a destination and supporting knowledge transfer among stakeholders. The article concludes, that in the nearest future it is expected that more and moreDMOswill use the data mining approach in order to better satisfy their stakeholders, improve tourist experience and increase efficiency. 463 -1
$1 001 umb_un_cat*0305074 $1 010 $a 978-3-030-77447-9 $1 010 $a 978-3-030-77447-9 $1 011 $a 2367-3370 $1 011 $a 2367-3389 $1 200 1 $a Informatics and cybernetisc in intelligent systems $e proceeding of 10th computer science on-line conference $e lecture notes in networks and systems $i Volume 228 $v Pp. 290-299 $1 205 $a 1. vyd. $1 210 $a Cham $c Springer Nature Switzerland AG $d 2021 $1 215 $a 721 p. $1 710 11 $3 umb_un_auth*0291092 $a Computer science online conference 2021 $b vedecká online konferencia $d 10. $e Zlín $f 21.04.-02.05.2021 $c CSOC 2021 606 0-
$3 umb_un_auth*0121091 $a dolovanie údajov 606 0-
$3 umb_un_auth*0271843 $a manažérske organizácie cestovného ruchu $X tourism management organizations 606 0-
$3 umb_un_auth*0289604 $a inteligentný cestovný ruch $X smart tourism 608 $3 umb_un_auth*0273283 $a príspevky v zborníku $X proceedings papers 700 -1
$3 umb_un_auth*0184136 $a Gajdošík $b Tomáš $f 1988- $p UMBEF01 $4 070 $9 50 $T Katedra cestovného ruchu 701 -1
$3 umb_un_auth*0184395 $a Gajdošíková $b Zuzana $f 1987- $g Lencsésová $p UMBEF01 $9 50 $4 070 $T Katedra cestovného ruchu 801 $a SK $b BB301 $g AACR2 $9 unimarc sk 856 $u https://link.springer.com/chapter/10.1007/978-3-030-77448-6_28 $a Link na zdrojový dokument T85 $x existuji fulltexy
Počet záznamov: 1