Marketing for hospitality and tourism

Kotler, Philip Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. -- 5th ed. -- Upper Saddle River, New Jersey : Pearson Education, 2010. -- 683 s. : il., tab. ; 28 cm. -- International edition - Bibliogr. odkazy. Reg. -- ISBN 978-0-13-245313-4 (brož.)

1. cestovný ruch 2. marketing cestovného ruchu

I. Bowen, John T.
II. Makens, James C.

338.48
BB301