Marketing in travel and tourism

Middleton, Victor T. C. Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. -- 4th ed. -- Oxford : Elsevier Butterworth-Heinemann, 2009. -- 502 s. : il., tab. ; 27 cm. -- Bibliogr. s. 487-491. Reg. -- ISBN 978-0-7506-8693-8 (brož.)

1. cestovný ruch 2. marketing cestovného ruchu

I. Fyall, Alan
II. Morgan, Michael
III. Ranchhod, Ashok

338.48
BB301