Advertising semiotics as a marketing tool in the process of globalization

HAKULIN, Martin - POLIAK, Peter. Advertising semiotics as a marketing tool in the process of globalization. In Contemporary Challenges in Management 2. : zborník z medzinárodnej vedeckej konferencie, Banská Bystrica, 26. 11. 2010. 1. vyd. - Banská Bystrica : Univerzita Mateja Bela, 2011. ISBN 978-80-557-0145-5, s. [1-9].