Počet záznamov: 1
Consumer value perception of luxury goods: a cross-cultural and cross-country comparison
- Hennings, Nadine Consumer value perception of luxury goods: a cross-cultural and cross-country comparison / Nadine Hennings ... [et al.]. Part 2, chapter 5
In Luxury marketing : a challenge for theory and practice. -- Wiesbaden : Springer Gabler, 2013. -- ISBN ISBN 978-3-8349-4398-8. -- S. 77-99
1. luxury marketing 2. spotrebiteľské správanie 3. consumption 4. cultural differences
I. Wiedmann, Klaus-Peter
II. Klarmann, Christiane
III. Strehlau, Suzane
IV. Godey, Bruno
V. Pederzoli, Daniele
VI. Neulinger, Agnes
VII. Dave, Kartik
VIII. Aiello, Gaetano
IX. Donvito, Raffaele
X. Taro, Koyama
XI. Táborecká Petrovičová, Janka, 1979-
XII. Rodríguez Santos, Carmen
XIII. Jung, Jaehee
XIV. Oh, Hyunjoo
XV. Luxury marketing : a challenge for theory and practice. -- S. 77-99
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BB301
Počet záznamov: 1