Towards effective place brand management

Towards effective place brand management : branding European cities and regions ; edited by Gregory Ashworth, Mihalis Kavaratzis. -- [1st ed.]. -- Cheltenham : Edward Elgar, 2010. -- 279 s. : il. -- Bibliografia s. 240-268. Register. -- ISBN 978-1-84844-242-9 (viaz.)

1. marketingový manažment 2. teritoriálny marketing 3. riadenie značky

I. Ashworth, Gregory
II. Kavaratzis, Mihalis

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