State and prospects of development of nation branding in Slovakia

Štefčeková, Lenka, 1987-

State and prospects of development of nation branding in Slovakia = Stav a možnosti rozvoja budovania národnej značky na Slovensku / Lenka Štefčeková, Anna Vaňová

In Current state and perspectives of enterprises' development in conditions of international economic activity : monograph Ďaďo, Jaroslav, 1954-. -- Banská Bystrica : Univerzita Mateja Bela v Banskej Bystrici, 2013. -- 296 s.. -- ISBN ISBN 978-80-557-0601-6. -- S. 289-296