Počet záznamov: 1
State and prospects of development of nation branding in Slovakia
- Štefčeková, Lenka, 1987- State and prospects of development of nation branding in Slovakia = Stav a možnosti rozvoja budovania národnej značky na Slovensku / Lenka Štefčeková, Anna Vaňová
In Current state and perspectives of enterprises' development in conditions of international economic activity : monograph Ďaďo, Jaroslav, 1954-. -- Banská Bystrica : Univerzita Mateja Bela v Banskej Bystrici, 2013. -- 296 s.. -- ISBN ISBN 978-80-557-0601-6. -- S. 289-296
1. národná značka 2. imidž územia 3. nation brand 4. country image 5. Slovensko
I. Vaňová, Anna, 1965-
II. Current state and perspectives of enterprises' development in conditions of international economic activity : monograph. -- S. 289-296
33
BB301
Počet záznamov: 1