Consumers' perception of digital marketing tools

Musová, Zdenka, 1971- Consumers' perception of digital marketing tools / Zdenka Musová, Eva Poliačiková

In Marketing identity 2018 : digital mirrors - part I. : conference proceedings from the annual international conference, Smolenice, 6th - 7th November 2018. -- Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2018. -- 572 s.. -- ISBN ISBN 978-80-8105-984-1. -- ISSN 1339-5726. -- S. 430-440

1. spotrebitelia 2. digitálny marketing 3. internet 4. questionnaire survey 5. Slovensko 6. príspevky v zborníku

I. Poliačiková, Eva, 1960-
II. Marketing identity 2018 : digital mirrors - part I. conference proceedings from the annual international conference, Smolenice, 6th - 7th November 2018. -- S. 430-440
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