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Quality attributes that matters when purchasing milk by Slovak consumers
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$a 10.2478/sab-2019-0034 $2 DOI 035 $a biblio/184359 $2 CREPC2 100 $a 20200427d2019 m y slo 03 ba 101 0-
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$a Quality attributes that matters when purchasing milk by Slovak consumers $f Klaudia Kurajdová, Janka Táborecká Petrovičová, Gabriela Nedelová 330 $a © 2019 K. Kurajdová et al. Food market has changed dramatically over past decades. Whereas in the past consumers faced problems with food availability and quantity, today they are more concerned with its qualitative side. Milk, Slovak traditional foodstuff, is now experiencing the declining consumer interest. Regarding this, the main aim of the article is to examine the importance and influence of quality attributes on Slovak consumers when purchasing milk. For accomplishing this, a quantitative consumer survey was arranged. Its results showed that to the group of top five most important quality attributes belonged healthiness, freshness, sensory appeals, processing and fat; and a presence of at least two dependencies in relation to age, gender, income and education individually was confirmed. This creates a valuable basis for the value concept development, segmentation, targeting and positioning projection, product strategy modification and innovation and segmentation and marketing mi 463 -1
$1 001 umb_un_cat*0291665 $1 011 $a 1805-9430 $1 200 1 $a Scientia Agriculturae Bohemica $e the journal of Czech University of Life Sciences Prague $v Vol. 50, no. 4 (2019), pp. 244-250 $1 210 $a Warsaw $c Sciendo $d 2019 606 0-
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$3 umb_un_auth*0151438 $a hodnotenie kvality $X quality assessment 606 0-
$3 umb_un_auth*0138249 $a spotrebiteľské správanie $X consumer behaviour $X shopping behaviour 607 -1
$3 umb_un_auth*0036119 $a Slovensko $X Slovakia $X Slovak Republic 608 $3 umb_un_auth*0273282 $a články $X journal articles 700 -1
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