Počet záznamov: 1
Lokálne nárečie ako nástroj expresivizácie v jazykovej krajine (na príklade Banskej Bystrice)
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$2 DOI 035 $a biblio/231328 $2 CREPC2 100 $a 20210112d2020 m y slo 03 ba 101 0-
$a slo 102 $a CZ 200 1-
$a Lokálne nárečie ako nástroj expresivizácie v jazykovej krajine (na príklade Banskej Bystrice) $f Jaromír Krško 330 $a Advertisement of companies in the form of billboards, logonyms, banners, and signs is an integral and inseparable part of the language landscape. In an overfilled language landscape, there is a competitive struggle in advertising. Companies try to make their offer sufficiently visible and to attract potential clients. One of the means of visibility of advertising is expressivization - whether visual or verbal. Bistro Davaj Het in Banská Bystrica solves the expressivization of its advertisement in an original and non-traditional way – they address customers with texts written in the dialect used a lot in the region of Banská Bystrica or hybrid dialect form. There is a change of dialect standard and literary forms' penetration into communication under the impact of literary language. In addition to the literary language's impact, the language landscape is significantly influenced by English, and neologisms such as new foods and drinks penetrate the advertising language. 463 -1
$1 001 umb_un_cat*0292350 $1 010 $a 978-80-7374-128-0 $1 010 $a 978-80-7374-128-0 $1 200 1 $a Od textu k prekladu 14 $f ed. Alena Ďuricová $g rec. Mária Vajičková, Marketa Štefková $h 2. časť $i Linguistic Landscape $v S. 36-46 $1 205 $a 1. vyd. $1 210 $a Praha $c Jednota tlůmočníků a překladatelů $d 2020 $1 215 $a 88 s. $1 701 1 $3 umb_un_auth*0000925 $a Ďuricová $b Alena $4 070 $f 1958- $1 702 1 $3 umb_un_auth*0117137 $a Vajičková $b Mária $4 675 $1 702 1 $3 umb_un_auth*0258647 $a Štefková $b Markéta $4 675 606 0-
$3 umb_un_auth*0000661 $a dialekty $X dialects 606 0-
$3 umb_un_auth*0086829 $a expresivita $X expressiveness 606 0-
$3 umb_un_auth*0000730 $a reklama 606 0-
$3 umb_un_auth*0087176 $a billboardová reklama 607 -1
$3 umb_un_auth*0036700 $a Banská Bystrica (Slovensko) $X Banská Bystrica (Slovakia) 608 $3 umb_un_auth*0273283 $a príspevky v zborníku $X proceedings papers 700 -0
$3 umb_un_auth*0002194 $a Krško $b Jaromír $p UMBFF12 $4 070 $9 100 $f 1967- $T Katedra slovenského jazyka a komunikácie 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1