Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov

Pomffyová, Mária, 1963- Úloha BI ako nástroja na vyhodnocovanie preferencií zákazníkov = The role of BI as a tool of customer preferences evaluation / Mária Pomffyová. -- The aim of this paper is to examine how the use of ICT can increase own and general awareness, and how this will affect the transparency of the value chain. We assume that the level of the use of ICT as a tool to unify access, analysis and reporting can increase the quality of knowledge awareness, which can increase the transparency of business across the EU. We will examine the extent of their use to support communication in the field of information obtaining and sharing on issues of dual quality of daily consumption products sold in the European Union. The possibilities of the Power BI in the process of analysis and report the answers to the questions of a questionnaire survey aimed at obtaining an overview of the personal attitudes and preferences of 987 Slovak consumers on the researched issues are used. As a conclusion, we will summarize how a measure of general knowledge can increase business transparency and the level of customer satisfaction. The development of a new methodology to examine the different composition of food products with the same label across the EU is a good example how to improve the functioning of food supply chains

In Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov : nekonferenčný zborník vedeckých prác Bartková, Lucia, Barlogová, 1983-. -- Poprad : Výskumný ústav ekonomiky a manažmentu, 2021. -- 201 s.. -- ISBN ISBN 978-80-973663-1-5. -- S. 9-24

1. riadenie IKT 2. potravinárske produkty 3. hodnotové reťazce 4. prístup k informáciám 5. malé a stredné podniky 6. konkurencieschopnosť 7. covid-19 8. Slovensko 9. príspevky v zborníku

I. Kvalita produkcie a jej udržateľnosť v kontexte environmentálnych a ekonomických aspektov : nekonferenčný zborník vedeckých prác. -- S. 9-24
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