Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept

Švec, Marek, 1984- Possibilities and limitations of communication of special purpose civic associations - the case of internal communication of a trade union active in a company influenced by the groundswell concept / Marek Švec, Adam Madleňák ... [et al.]. -- Based on their experience, the authors analyze the above-described trend, define possible legal and social restrictions, and outline possible solutions while respecting the nature of the special purpose civic association. The paper is unique as it is the only paper which offers an insight into a conservative and (still) inaccessible (for non-members) environment of internal communication of trade unions (communication with members and potential members) based on the objective interdisciplinary research combining legal science and marketing communication. The objective of the paper is not to present an exhaustive overview of the issue, but to present new possibilities for the research in areas (where marketing plays an important role) that have so far gone unnoticed by marketing communication researchers.

In Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. -- Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021. -- ISSN 1338-130X. -- Vol. 12, no. 2 (2021), pp. 32-45

1. odborové organizácie 2. interná komunikácia 3. integrovaná marketingová komunikácia 4. identita 5. informácie 6. články

I. Madleňák, Adam
II. Bezáková, Zuzana
III. Horecký, Jan
IV. Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. -- Vol. 12, no. 2 (2021), pp. 32-45
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