Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia

ROJÍKOVÁ, Darina et al. Digital transformation of city branding: comparison of the role of digital communication in branding of selected cities in Europe and Slovakia. In Smart cities and digital transformation : empowering communities, limitless innovation, sustainable development and the next generation. 1. vyd. - Bingley : Emerald Group Publishing, 2023. ISBN 978-1-80455-995-6, pp. 159-180. Dostupné na: https://doi.org/10.1108/978-1-80455-994-920231008.