Measuring the communication effect of regional product brands in Slovakia

BERESECKÁ, Janka et al. Measuring the communication effect of regional product brands in Slovakia. In Economics, management a business 2023. contemporary issues, insights and new challenges. Economics, management and business 2023 : contemporary issues, insights and new challenges. 1. vyd. - Prešov : Vydavateľstvo Prešovskej univerzity, 2023. ISBN 978-80-555-3215-8, pp. 563-572. Dostupné na internete: <https://managerconf.com/EMB-Conference-2023.pdf>