How to brand nations, cities and destinations

Moilanen, Teemu

How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen, Seppo Rainisto. -- [1. vyd.]. -- Basingstoke, UK : Palgrave Macmillan, c2009. -- 202 s. : il., tab. ; 24 cm. -- Bibliografia s. 189-196. Reg.