Počet záznamov: 1
Marketing communications in tourism and hospitality
- McCabe, Scott
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. -- 1st ed. -- Oxford : Elsevier Butterworth-Heinemann, c2009. -- 300 s. : il., tab. ; 25 cm. -- (Hospitality, leisure and tourism). -- Bibliogr. odkazy. Reg.
Počet záznamov: 1