Position of ecological marketing in company management

Bartková, Lucia, Barlogová, 1983- Position of ecological marketing in company management / Lucia Bartková, Mária Sirotiaková

In Marketing trends in theory and practice : scientific papers Hittmár, Štefan. -- Žilina : EDIS - vydavateľstvo Žilinskej univerzity, 2013. -- 180 s.. -- ISBN ISBN 978-80-554-0737-1. -- S. 9-12

1. ecological marketing 2. ekologický marketing 3. manažment

I. Sirotiaková, Mária, 1960-
II. Marketing trends in theory and practice : scientific papers. -- S. 9-12

339.138
BB301