Consumer behavior by purchasing drugstore goods

Hroncová, Ivana

Consumer behavior by purchasing drugstore goods = Spotebiteľské správanie pri nákupe drogistického tovaru / Hroncová Ivana, Malá Denisa

In Marketing of the companies in V4 countries one step before the entry to European Union : text book of international scientific conference Ďaďo, Jaroslav, 1954-. -- Banská Bystrica : Faculty of Economics of Matej Bel University, 2003. -- 435 s.. -- ISBN ISBN 80-8055-815-9. -- S. 139-147