Best practices in marketing and their impact on quality of life

Best practices in marketing and their impact on quality of life ; Helena Alves, José Luis Vásquez (eds.). -- [1st ed.]. -- Dordrecht : Springer, c2013. -- xiv; 260 s. : gr., obr., sch., tab. -- (Applying quality of life research: Best practices). -- Bibliografické odkazy. Register. -- ISBN 978-94-007-5877-3 (viaz.). -- ISSN 2213-994X

1. marketing 2. marketingové stratégie 3. kvalita života

I. Alves, Helena
II. Vázquez, José Luis

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