The image of an individual and society in contemporary marketing terminology

RAČÁKOVÁ, Anita. The image of an individual and society in contemporary marketing terminology. In Languages in V4 countries of contemporary Europe, languages as a means of expression and identity formation. internationale scientific conference. Languages in V4 countries of contemporary Europe : languages as a means of expression and identity formation. 1. vyd. - Banská Bystrica : Vydavateľstvo Univerzity Mateja Bela - Belianum, 2016. ISBN 978-80-557-1130-0, s. 79-89.