Počet záznamov: 1
Social media in the presidential election campaign: Slovakia 2019
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$a 10.24818/amp/2019.33-11 $2 DOI 035 $a biblio/167111 $2 CREPC2 100 $a 20191219d2019 m y slo 03 ba 101 0-
$a eng 102 $a RO 200 1-
$a Social media in the presidential election campaign: Slovakia 2019 $f Mária Murray Svidroňová, Alena Kaščáková, Gabriela Bambušeková 330 0-
$a Since its origin, social media have been perceived as a place of self-expression and freedom of opinion. Social media, especially Facebook, are considered a powerful tool for various public administration activities that do not relate only to informing citizens, but also having them participate in decision-making and municipality governance. Nowadays, social media are also used in the marketing of a person or political party. This paper deals with the position and tasks of social media in the 2019 presidential election campaign in Slovakia. The article is based on an analysis of the Facebook pages and profiles of all 15 candidates for the post of President of the Slovak Republic. The research was carried out in the months of September 2018 – March 2019 using a special tool for analyzing Facebook pages called Facepager. We analysed number and type of posts and interactions (i.e. number of likes and shares) for the candidates by calculating so called interaction rate. Using basic statistical methods, we have confirmed the relevance and importance of using social media in the presidential election campaign. The paper also suggests some steps for better election campaigns – municipal, regional, national or even European Union election campaigns, showing the big potential of social media in political marketing 463 -1
$1 001 umb_un_cat*0291535 $1 200 1 $a Administratie si Management Public $d Administraţie şi management public $v No. 33 (2019), pp. 181-194 $1 210 $a Bucharest $c Bucharest University of Economic Studies Publishing $d 2019 $1 011 $a 1583-9583 $1 011 $a 2559-6489 606 0-
$3 umb_un_auth*0175018 $a sociálne médiá $X social media 606 0-
$3 umb_un_auth*0091550 $a sociálne siete $X social networks 606 0-
$3 umb_un_auth*0050425 $a predvolebné kampane 606 0-
$3 umb_un_auth*0040655 $a prezidenti $X presidents 606 0-
$3 umb_un_auth*0148193 $a politický marketing $X political marketing 608 $3 umb_un_auth*0273283 $a príspevky v zborníku $X proceedings papers 700 -1
$3 umb_un_auth*0176097 $a Murray Svidroňová $b Mária $p UMBEF15 $4 070 $9 50 $f 1985- $T Katedra verejnej ekonomiky a regionálneho rozvoja 701 -1
$3 umb_un_auth*0084383 $a Kaščáková $b Alena $f 1964- $p UMBEF05 $9 40 $4 070 $T Katedra kvantitatívnych metód a informačných systémov 701 -1
$3 umb_un_auth*0260764 $a Bambušeková $b Gabriela $4 070 $9 10 801 $a SK $b BB301 $g AACR2 $9 unimarc sk T85 $x existuji fulltexy
Počet záznamov: 1