International Marketing Reader

Paliwoda, Stanley J International Marketing Reader / Stanley J. Paliwoda, John K. Ryans jr. -- 1st ed. -- London : Routledge, 1995. -- 336 s. -- Register. -- ISBN 0-415-10039-9. -- Chybné ISBN 300, 00 Sk (brož.)

1. medzinárodný marketing 2. export marketing

I. Ryans, John K., Jr.

339.138
BB301