The impact of globalization on tourism destination marketing management in Slovakia

Maráková, Vanda, 1976-

The impact of globalization on tourism destination marketing management in Slovakia / Vanda Maráková, Diana Kvasnová, Anna Wolak-Tuzimek. -- MARÁKOVÁ, Vanda, KVASNOVÁ Diana, WOLAK-TUZIMEK, Anna. The impact of globalization on tourism destination marketing management in Slovakia. In Globalization and its socio-economic consequences : book of abstracts. Žlina : University of Žilina, 2016, s. 201 - Globalization, high competition, changes in visitors' behavior and fragmented nature of tourism have caused exceptional changes in managing and marketing of tourism destinations as well as experiences of their visitors. For tourism destinations is now crucial responsible attitude to tourism development, forming and becoming a part of collaborative entity destination management organization connecting interests of individual stakeholders supporting their competitiveness and long term success on the market. Cooperation among different stakeholders from private, public sectors and residents presents the means how to achieve strategic goals of tourism destinations which are unreachable, if stakeholders prefer their individual interests. The tool ensuring cooperation and coordination of different stakeholders is destination marketing management. Application of this concept enhances tourism development in destinations, systematic planning, product development and distribution.

In Globalization and its socio-economic consequences : proceedings of 16th international scientific conference, Rajecké Teplice, 5th - 6th October 2016 Bartošová, Viera. -- Žilina : University of Žilina, 2016. -- 491 s.. -- ISBN ISBN 978-80-8154-191-9. -- S. 1296-1304