The Sport: an European Union’s new soft power tool

Mancoš, Martin, 1994- The Sport: an European Union’s new soft power tool / Martin Mancoš, Radovan Gura. -- Since the twentieth century, sports have developed based on their “eternal values,” as set forth by Pierre de Coubertin; these values have been transmitted by the Olympic Games and have gradually become institutionalized worldwide. By being included in programs such as Europe’s Erasmus student exchange or projects with non-member states, “sports diplomacy” has acquired a dimension that is social, cultural, political, and even “linguistic,” both within and outside the EU. This has made it a pillar of public diplomacy that relies on neither propaganda nor any overt governmental influence.

In Caucasus journal of social sciences. -- Tbilisi : University of Georgia, 2022. -- ISSN 1512-3677. -- Vol. 15, no. 1 (2022), pp. 56-63

1. Európska únia 2. šport 3. integrácia 4. mäkká moc 5. články

I. Gura, Radovan, 1975-
II. Caucasus journal of social sciences. -- Vol. 15, no. 1 (2022), pp. 56-63
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