Marketing concepts and their influences on marketing management in Central and East Europe

Ďaďo, Jaroslav, 1954- Marketing concepts and their influences on marketing management in Central and East Europe / Jaroslav Ďaďo

In International Marketing and Business in the CEE Markets : 1st international scientific conference : Katowice, Poland, October 16-18, 2008. -- Katowice : Karol Adamiecki University of Economics, Department of Market Policy and Marketing Management, 2008. -- S. 1-13

1. marketing 2. manažment 3. Európa stredná a východná

I. International Marketing and Business in the CEE Markets : 1st international scientific conference Katowice, Poland, October 16-18, 2008. -- S. 1-13

339.138
BB301