Ako malé spoločnosti súťažia s veľkými rivalmi: kľúčové prvky a konkurenčné výhody malých a stredných spoločností

Sariyev, Nail Manaf Oglu, 1995- Ako malé spoločnosti súťažia s veľkými rivalmi: kľúčové prvky a konkurenčné výhody malých a stredných spoločností = How do smaller companies compete with bigger rivals: the key elements advantages of SME / Nail Sariyev. -- One of the most crucial tasks for a new business is to identify and to develop a continuous competitive advantage. In case of joining the ordinary small niche, the process usually is different – more straightforward, moderate in rhythm and with common challenges. Coming up with a competitive advantage is required for small and medium-sized businesses performing in industries with many more existing competitors. Not all management units understand the importance and the role of such advantages in their strategy which in most cases ends up with business failures or even worse termination. All companies in the face of fierce competition and a rapidly changing situation should not only focus on the internal state of affairs in the company but also develop a long-term strategy that would allow them to keep up with the changes in their environment. Competitive advantage is both the basis on which a successful business is built and the main criterion for the selection of projects by successful investors. The purpose of this paper is to show which aspects may be used to develop recommendations on the formation of a strategy for ensuring the competitive advantages of a SMEs.

In Mladá veda : medzinárodný vedecký časopis. -- Prešov : Vydavateľstvo UNIVERSUM-EU, 2021. -- ISSN 1339-3189. -- Roč. 9, č. 2 (2021), s. 104-119

1. malé a stredné podniky 2. stratégia konkurencieschopnosti 3. rivalita 4. kľúčové koncepcie 5. konkurenčné výhody 6. Slovensko 7. články

I. Mladá veda : medzinárodný vedecký časopis. -- Roč. 9, č. 2 (2021), s. 104-119
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