Počet záznamov: 1
Mapping the wood colour preferences among potential customers
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$a 10.17423/afx.2021.63.2.14 $2 DOI 035 $a biblio/439286 $2 CREPC2 100 $a 20220121d2021 m y slo 03 ba 101 0-
$a eng 102 $a SK 200 1-
$a Mapping the wood colour preferences among potential customers $f Mariana Sedliačiková, Patrik Aláč ... [et al.] 330 $a The knowledge of the requirements and specifications of the current, as well as potential customers, is a necessary condition for the successful operation of enterprises in the market. The goal of this paper is to map and monitor the preference of Slovak customers for colour of wood products. The mapping of the interest in the wood colour among potential customers was carried out using the interrogating method in the form of a questionnaire. The research results were evaluated descriptively and graphically. Respondents stated that they were most affected by quality when buying wood products. Another result is that the respondents focus on domestic rather than tropical woody plants. Although tropical woods are becoming popular since they have a very attractive colour. Most respondents, specifically 80%, focus on the natural colour of wood. Respondents prefer mainly brown matt colours with a distinctive grain, followed by white and grey colours. A smaller number of respondents choose bla 463 -1
$1 001 umb_un_cat*0305545 $1 011 $a 1336-3824 $1 200 1 $a Acta Facultatis Xylologiae Zvolen $v Roč. 63, č. 2 (2021), s. 163-173 $z slo $1 210 $a Zvolen $c Technická univerzita vo Zvolene $d 2021 606 0-
$3 umb_un_auth*0043667 $a drevo $X wood 606 0-
$3 umb_un_auth*0045657 $a farby $X colors 606 0-
$3 umb_un_auth*0055580 $a empirický výskum $X empirical research 606 0-
$3 umb_un_auth*0224822 $a preferencie zákazníkov 608 $3 umb_un_auth*0273282 $a články $X journal articles 700 -1
$3 umb_un_auth*0200284 $a Sedliačiková $b Mariana $4 070 $9 30 701 -1
$3 umb_un_auth*0287337 $a Aláč $b Patrik $9 30 $4 070 701 -1
$3 umb_un_auth*0258316 $a Moresová $b Mária $4 070 $9 30 $f 1992- 701 -1
$3 umb_un_auth*0224686 $a Sedliačik $b Ivan $p UMBEF04 $4 070 $9 10 $f 1975- $T Katedra financií a účtovníctva 801 $a SK $b BB301 $g AACR2 $9 unimarc sk 856 $u https://df.tuzvo.sk/sites/default/files/14-02-21.pdf $a Link na plný text T85 $x existuji fulltexy
Počet záznamov: 1