Consumers' perception of responsible companies and using of cause related marketing in their CSR practice

Musová, Zdenka, 1971-

Consumers' perception of responsible companies and using of cause related marketing in their CSR practice / Zdenka Musová, Eva Poliačiková, Simona Bartošová

In European Journal of Interdisciplinary Studies. -- Bukurešť : Bucharest University of Economic Studies Publishing, 2022. -- ISSN 2067-3795. -- Vol. 14, no. 2-12 (2022), pp. 82-99