Consumers' perception of responsible companies and using of cause related marketing in their CSR practice

Musová, Zdenka, 1971- Consumers' perception of responsible companies and using of cause related marketing in their CSR practice / Zdenka Musová, Eva Poliačiková, Simona Bartošová

In European Journal of Interdisciplinary Studies. -- Bukurešť : Bucharest University of Economic Studies Publishing, 2022. -- ISSN 2067-3795. -- Vol. 14, no. 2-12 (2022), pp. 82-99

1. dobročinný marketing 2. spotrebiteľské vnímanie 3. spotrebitelia 4. sociálna zodpovednosť podnikov 5. články

I. Poliačiková, Eva, 1960-
II. Bartošová, Simona, 1995-
III. European Journal of Interdisciplinary Studies. -- Vol. 14, no. 2-12 (2022), pp. 82-99
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