Počet záznamov: 1
Corporate social responsibility as a source of competitive advantage in large enterprises
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$a 10.7441/joc.2021.01.07 $2 DOI 035 $a biblio/316914 $2 CREPC2 100 $a 20210622d2021 m y slo 03 ba 101 0-
$a eng 102 $a CZ 200 1-
$a Corporate social responsibility as a source of competitive advantage in large enterprises $f Vanda Maráková, Anna Wolak-Tuzimek, Zuzana Tučková 330 $a The competitive advantage of enterprises in the conditions of market economy is not generated merely by ensuring high quality products and services. Therefore, in their strategies, they need to involve elements such as corporate social responsibility. The aim of the paper is to identify the key sources of competitive advantage of large enterprises. In the empirical research, the hypothesis has been tested to determine if the application of corporate social responsibility by enterprises has a statistically significant effect on gaining competitive advantage in the market. The hypothesis is verified on the basis of the authors' study of 253 large enterprises operating in Poland by means of exploratory factor analysis, the statistical method of reducing the number of classifying empirical variables, i.e. of discovering a structure in their interrelations. The procedure enabled the selection of the factors with the greatest statistical shares in explaining variability. To this end, the inp 463 -1
$1 001 umb_un_cat*0299417 $1 011 $a 1804-171X $1 011 $a 1804-1728 $1 200 1 $a Journal of Competitiveness $e scientific journal from the field of management and economics $v Vol. 13, no. 1 (2021), pp. 113-128 $1 210 $a Zlín $c Univerzita Tomáše Bati ve Zlíně $d 2021 606 0-
$3 umb_un_auth*0179319 $a spoločenská zodpovednosť podnikov $X corporate social responsibility $X CSR 606 0-
$3 umb_un_auth*0036272 $a konkurencieschopnosť 606 0-
$3 umb_un_auth*0096511 $a podniky cestovného ruchu $X tourism enterprises 606 0-
$3 umb_un_auth*0047217 $a konkurenčné výhody $X competitive advantages 606 0-
$3 umb_un_auth*0269936 $a analýzy prieskumov 608 $3 umb_un_auth*0273282 $a články $X journal articles 700 -0
$3 umb_un_auth*0004001 $a Maráková $b Vanda $p UMBEF01 $4 070 $9 90 $f 1976- $T Katedra cestovného ruchu 701 -1
$3 umb_un_auth*0230448 $a Wolak-Tuzimek $b Anna $4 070 $9 5 701 -1
$3 umb_un_auth*0239948 $a Tučková $b Zuzana $4 070 $9 5 801 $a SK $b BB301 $g AACR2 $9 unimarc sk 856 $u https://www.cjournal.cz/index.php?hid=clanek&bid=aktualni&cid=398&cp= $a Link na plný text 856 $u https://www.webofscience.com/wos/woscc/full-record/WOS:000635705900007 $a Link do databázy WoS T85 $x existuji fulltexy
Počet záznamov: 1