Počet záznamov: 1
Greenwashing - the dark side of eco-friendly marketing. A case study from Slovakia
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$a 10.21697/seb.5800 $2 DOI 035 $a biblio/1138488 $2 CREPC2 100 $a 20240109d2024 m y slo 03 ba 101 0-
$a eng 102 $a PL 200 1-
$a Greenwashing - the dark side of eco-friendly marketing. A case study from Slovakia $d Greenwashing - ciemna strona marketingu ekologicznego. Studium przypadku ze Słowacji $f Andrea Seberíni, Katarína Izáková, Miroslava Tokovská $z pol 330 $a Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. The purpose of this study is to examine consumers’ perceptions and experiences in relation to the greenwashing tactics used by Slovak businesses within the framework of environmental health policy. In the present study, we used data obtained through an inductive qualitative research design according to consolidated criteria. From 14 participants aged 20-45, using reflexive thematic analysis, we analysed three semi-structured focus group interviews. Four descriptive themes were created: (1) Individual and interpersonal determinants of consumers; (2) Marketing and organisational determinants of brands; (3)Public policy of the environment and health of the Slovak Republic; and (4) Environmental sustainability and ecological protection. The findings of our study confirmed that greenwashing often relies on buzzwords to reel in consumers, making them believe that the products they purchase are biodegradable or ethically sourced. The observed deterioration of consumer trust in product brands as a reaction to greenwashing threatens the potential of green marketing and contributes to damaging the reputation of the producers. One solution could be disseminating information on how customers can verify the authenticity of organic products through public and social media 463 -1
$1 001 umb_un_cat*0326327 $1 011 $a 1733-1218 $1 011 $a 2719-826X $1 200 1 $a Studia Ecologiae et Bioethicae $v Vol. 22, no. 1 (2024), pp. 83-95 $z eng $1 210 $a Warszawa $c Wydawnictwo Uniwersytetu Kardynała Stefana Wyszyńskiego $d 2024 606 0-
$3 umb_un_auth*0201813 $a greenwashing 606 0-
$3 umb_un_auth*0215711 $a ekologický marketing 606 0-
$3 umb_un_auth*0051087 $a vývoj sociálno-ekologický 606 0-
$3 umb_un_auth*0262356 $a správanie sa zákazníkov 608 $3 umb_un_auth*0273282 $a články $X journal articles 700 -1
$3 umb_un_auth*0211322 $a Seberíni $b Andrea $f 1983- $g Odlerová $p UMBEF02 $4 070 $9 50 $T Katedra ekonómie 701 -1
$3 umb_un_auth*0084424 $a Izáková $b Katarína $f 1967- $p UMBEF04 $4 070 $9 40 $T Katedra financií a účtovníctva 701 -1
$3 umb_un_auth*0129348 $a Tokovská $b Miroslava $4 070 $9 10 $f 1974- 801 $a SK $b BB301 $g AACR2 $9 unimarc sk 856 $u https://czasopisma.uksw.edu.pl/index.php/seb/article/view/13040 $a Link na plný text T85 $x existuji fulltexy
Počet záznamov: 1