Marketing identity

Marketing identity 2021: new changes, new challenges. medzinárodná vedecká konferencia. Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. 1. vyd. Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021. 744 s. Dostupné na internete: <https://fmk.sk/download/MI_2021_eng_FINAL.pdf> ISBN 978-80-572-0220-2. ISSN 1339-5726.