Zero-waste, package-free stores and consumer behavior of Z-generation

Minárová, Martina, 1973-

Zero-waste, package-free stores and consumer behavior of Z-generation / Martina Minárová ...[et al.]

In Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. -- Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021. -- 744 s.. -- ISBN ISBN 978-80-572-0220-2. -- ISSN 1339-5726. -- Pp. 458-469