Marketing identity

Marketing identity 2021: new changes, new challenges. medzinárodná vedecká konferencia (09.11.2021 : Trnava)

Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. -- 1. vyd. -- Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021. -- 744 s.