The influence of location placement as a marketing tool of a destination management organization for the development of film-induced tourism - a tourism strategy analysis using Malta as a case study

Baumgärtel, Oliver Eric

The influence of location placement as a marketing tool of a destination management organization for the development of film-induced tourism - a tourism strategy analysis using Malta as a case study : diplomová práca / Oliver Eric Baumgärtel ; školiteľ: Harald Pechlaner. -- Banská Bystrica, 2023. -- 294 s.