Measurement of consumer ethnocentrism of Slovak consumers

Táborecká Petrovičová, Janka, 1979- Measurement of consumer ethnocentrism of Slovak consumers = Meranie spotrebiteľského etnocentrizmu u slovenských spotrebiteľov / Janka Táborecká-Petrovičová, Mária Gibalová

In International Review of Management and Marketing. -- Mersin : EconJournals, 2014. -- ISSN 2146-4405. -- Vol. 4, no. 4 (2014), pp. 247-258

1. spotrebiteľský etnocentrizmus 2. merania 3. marketing 4. consumer ethnocentrism

I. Gibalová, Mária, 1988-
II. International Review of Management and Marketing. -- Vol. 4, no. 4 (2014), pp. 247-258

33
BB301