Zero-waste, package-free stores and consumer behavior of Z-generation

Minárová, Martina, 1973- Zero-waste, package-free stores and consumer behavior of Z-generation / Martina Minárová ...[et al.]

In Marketing identity : new changes, new challenges : conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. -- Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2021. -- 744 s.. -- ISBN ISBN 978-80-572-0220-2. -- ISSN 1339-5726. -- Pp. 458-469

1. cirkulárna ekonomika 2. spotrebiteľské správanie 3. odpad 4. obalové odpady 5. generácia Z 6. príspevky v zborníku

I. Poliačiková, Eva, 1960-
II. Musová, Zdenka, 1971-
III. Gundová, Petra, 1986-
IV. Marketing identity : new changes, new challenges conference proceedings from the annual international scientific conference "Marketing identity 2021: new changes, new challenges", Trnava 2021. -- Pp. 458-469
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