The influence of location placement as a marketing tool of a destination management organization for the development of film-induced tourism - a tourism strategy analysis using Malta as a case study

Baumgärtel, Oliver Eric The influence of location placement as a marketing tool of a destination management organization for the development of film-induced tourism - a tourism strategy analysis using Malta as a case study : diplomová práca / Oliver Eric Baumgärtel ; školiteľ: Harald Pechlaner. -- Banská Bystrica, 2023. -- 294 s.

1. filmový cestovný ruch 2. marketing cestovného ruchu 3. marketing destinácií 4. organizácia destinačného manažmentu 5. diplomové práce

I. Pechlaner, Harald
II. Univerzita Mateja Bela.Ekonomická fakulta.Katedra cestovného ruchu a spoločného stravovania (Banská Bystrica, Slovensko)

338.48
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