Výsledky vyhľadávania
Názov Prístupy k aktivitám tvorby modelu marketingovej komunikácie Podnázov VEGA 1/0066/18Model marketingovej komunikácie na zdravie orientované nákupné správanie spotrebiteľov : vedecké state Aut.údaje [zostavil: Pavol Kita] Ďalší autori Kita Pavol (Zostavovateľ / Kompilátor)
Vyd.údaje Bratislava : Vydavateľstvo Ekonóm , 2018. - 119 s. : gr., il., tab., 21 cm ISBN 978-80-225-4541-9 Poznámka Bibliografické odkazy Kľúč.slová marketingová komunikácia - communication in marketing - marketing communication spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour spotrebiteľské vnímanie - consumer perception consumer’s perception Form.deskr. kolektívne monografie - collective monographies Jazyk dok. slovenčina Krajina Slovenská republika Systematika 658.8:316.77 366.1 Anotácia Resumé anglicky Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xkni - KNIHY Počet ex. 1, z toho voľných 0, prezenčne 1 
kniha
Signatúra Lokácia Dislokácia Umiestnenie Info 374734 Univerzita Mateja Bela UK Ekonomická študovňa len prezenčne Názov Consumer' s perception of ethical aspects of marketing activities Aut.údaje Zdenka Musová, Hussam Musa Autor Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
Zdroj.dok. Managerial trends in the development. online, pp. 642-678. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference Kľúč.slová etika - ethics ethical marketing mix unethical marketing practice consumer’s perception Jazyk dok. angličtina Krajina Slovenská republika Systematika 33 Anotácia Current long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the Kategória publikačnej činnosti AFD Číslo archívnej kópie 41264 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
nerozpoznaný
Názov Protection of an "average consumer" in the digital society - European context Aut.údaje Marek Švec, Andrea Olšovská, Ladislav Mura Autor Švec Marek 1984- (34%)
Spoluautori Olšovská Andrea (33%)
Mura Ladislav (33%)
Zdroj.dok. Marketing identity : conference proceedings from international scientific conference. Pp. 273-282. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2015 ; Marketing Identity 2015 vedecká konferencia Kľúč.slová types of consumers consumer’s perception digital culture Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti AFD Číslo archívnej kópie 15607 Kategória ohlasu KLIEŠTIKOVÁ, J. - ĎURANA, P. - KOVÁČOVA, M. Naked consumer's mind under branded dress : case study of Slovak Republic. In Central European business review. ISSN 1805-4862, 2019, vol. 8, no. 1, pp. 15-32.
ZAKHARCHENKO, Artem - PERACEK, Tomas - FEDUSHKO, Solomiia - SYEROV, Yuriy - TRACH, Olha. When fact-checking and 'BBC standards' are helpless : 'fake newsworthy event' manipulation and the reaction of the 'high-quality media' on it. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 2.
FEDUSHKO, Solomiia - PERACEK, Tomas - SYEROV, Yuriy - TRACH, Olha. Development of methods for the strategic management of web projects. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 2, pp. 1-18.
MADLEŇAK, Adam. Geolocation services and marketing communication from a global point of view. In SHS web of conferences : the 20th international scientific conference globalization and its socio-economic consequences 2020, Žilina, 21st-22nd October 2020. ISSN 2261-2424, 2021, vol. 92, art. no. 02040, pp. 1-8.
MADLEŇAK, Adam. Performance assessment of cluster management with regard to the planning of the human resources development concept and marketing communication. In 13th international scientific conference on reproduction of human capital - Mutual links and connection (RELIK), 05th-06 November 2020. Prague : Oeconomica publishing house, 2020. ISBN 978-80-245-2394-1, pp. 357-366.
MADLEŇAK, Adam. Social media as an opportunity for S-commerce development at the time of Covid-19 pandemic. In Marketing identity : Covid-2.0. Trnava : University of Ss. Cyril and Methodius in Trnava, 2020. ISBN 978-80-572-0107-6, pp. 397-404.
MACHOVÁ, Renáta - AMBRUS, Rebeka - ZSIGMOND, Tibor - BAKÓ, Ferenc. The impact of green marketing on consumer behavior in the market of palm oil products. In Sustainability (Switzerland). ISSN 2071-1050, 2022, vol. 14, no. 3, pp. [1-25].
BACIK, Radovan - KMECO, Lubomir - RICHARD, Fedorko - OLEAROVA, Maria - RIGELSKY, Martin. Marketing instrument of improving hotel management service : evidence of Visegrad group countries. In Marketing and management of innovations. ISSN 2218-4511, 2019, no. 1, pp. 208-220.
RAFAJOVA, Lucia - PAFCO, Martin - MAZAK, Michal. Reproduction of the human capital : case study from Slovakia. In Reproduction of human capital - mutual links and connections : 10th international scientific conference (RELIK 2017), Prague, 09th-10th November 2017. Prague : University of economics and business, Oeconomica publishing house, 2018. ISBN 978-80-245-2238-8, pp. 404-413.
MUSOVA, Zdenka - MUSA, Hussam. Environmental responsibility in marketing activities of companies. In IMES 2017 : proceedings of the 5th international conference innovation management, entrepreneurship and sustainability, Prague, 25th-26th May 2017. Praha : Oeconomica, 2017. 461 s. ISBN 978-80-245-2216-6.
HLADÍKOVÁ, Vladimíra - MADLEŇÁK, Adam. Sharenting on social networks as an ecological form of presentation of the visual content exposed to the influence of groundswell. In Danube. ISSN 1804-6746, 2023, vol. 14, no. 2, pp. 89-106.
HLADÍKOVÁ, Vladimíra - MADLEŇÁK, Adam. The infodemic era: understanding social media communication amidst technological interference. 1. vyd. Budapest : Wolters Kluwer, 2023. 129 p. ISBN 978-963-594-293-0.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
