Výsledky vyhľadávania
Názov Eco-labels and consumers Aut.údaje Martina Minárová, Zdenka Musová, Dana Benčiková Autor Minárová Martina 1973- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Musová Zdenka 1971- (34%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Benčiková Dana 1971- (33%) UMBEF06 - Katedra odbornej jazykovej komunikácie
Zdroj.dok. Marketing identity 2016 : conference proceedings from international scientific conference "Marketing identity 2016", Smolenice, 8th - 9th November 2016, part 2 - Brands we love. Pp. 198-207. - Trnava : Univerzita Cyrila a Metoda, 2016 ; Marketing identity 2016 international scientific conference Kľúč.slová bioprodukty - bioproducts environmental labels environmental assessment products labeling environmental products organic food spotrebitelia - consumers Jazyk dok. angličtina Krajina Slovenská republika Systematika 33 Anotácia Rising concern with our planet's future mobilizes all market participants to actively approach its protection as well as the removal of the existing damage. Marketing managers, who assess all their decisions with respect to the environmental impact, are no exception. In their opinion, the critical marketing tool is a product which on one hand causes pollution, but on the other it can reduce the negative impact on the environment thanks to its attributes. Eco-labeling is also a part of the process of making decisions about products. It is a tool of product differentiation and guarantees that the product influences the environment less than other products with comparable quality attributes throughout its whole life cycle. In this paper, we present the selected outcomes of the research (with the emphasis on eco-labeling), which focused on the examination of consumers' environmental behavior in Slovakia and their reactions to environmental initiatives of companies. In the second part, we concentrate on consumers' perception of bio products and organic food. Our findings are based on the fact that the familiarity with these labels was the highest in terms of eco-labeling. Although the demand for the agricultural bio quality products in Slovakia rises, this growth is much slower compared to the developed countries. The awareness of bio products and organic food is insufficient and only a small percentage of consumers buy them regularly for various reasons. Kategória publikačnej činnosti AFD Číslo archívnej kópie 41535 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Názov Význam označovania produktov v spotrebiteľskom etnocentrizme Súbež.n. The importance of products labeling in consumer ethnocentrism Aut.údaje Jaroslav Ďaďo, Alena Kaščáková, Daniela Zajková Autor Ďaďo Jaroslav 1954- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Spoluautori Kaščáková Alena 1964- (34%) UMBEF05 - Katedra kvantitatívnych metód a informačných systémov
Zajková Daniela 1986- (33%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Forum Statisticum Slovacum : vedecký recenzovaný časopis Slovenskej štatistickej a demografickej spoločnosti. Roč. 9, č. 4 (2013), s. 19-25. - Bratislava : Slovenská štatistická a demografická spoločnosť, 2013 Kľúč.slová označovanie produktov spotrebiteľský etnocentrizmus krajina pôvodu products labeling consumer ethnocentrism Jazyk dok. slovenčina Krajina Slovenská republika Systematika 336.7 Kategória publikačnej činnosti ADF Číslo archívnej kópie 30250 Kategória ohlasu POLIAČIKOVÁ, Eva - VÁCLAVÍKOVÁ, Daša. Participation of Slovak products in consumer's perception. In International scientific conference on marketing identity 2016 : brands we love, Smolenice, 08th-09th November 2016. Trnava : University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-841-7, pp. 244-254.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ