Výsledky vyhľadávania
Názov Protection of an "average consumer" in the digital society - European context Aut.údaje Marek Švec, Andrea Olšovská, Ladislav Mura Autor Švec Marek 1984- (34%)
Spoluautori Olšovská Andrea (33%)
Mura Ladislav (33%)
Zdroj.dok. Marketing identity : conference proceedings from international scientific conference. Pp. 273-282. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2015 ; Marketing Identity 2015 vedecká konferencia Kľúč.slová types of consumers consumer’s perception digital culture Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Slovenská republika Kategória publikačnej činnosti AFD Číslo archívnej kópie 15607 Kategória ohlasu KLIEŠTIKOVÁ, J. - ĎURANA, P. - KOVÁČOVA, M. Naked consumer's mind under branded dress : case study of Slovak Republic. In Central European business review. ISSN 1805-4862, 2019, vol. 8, no. 1, pp. 15-32.
ZAKHARCHENKO, Artem - PERACEK, Tomas - FEDUSHKO, Solomiia - SYEROV, Yuriy - TRACH, Olha. When fact-checking and 'BBC standards' are helpless : 'fake newsworthy event' manipulation and the reaction of the 'high-quality media' on it. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 2.
FEDUSHKO, Solomiia - PERACEK, Tomas - SYEROV, Yuriy - TRACH, Olha. Development of methods for the strategic management of web projects. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 2, pp. 1-18.
MADLEŇAK, Adam. Geolocation services and marketing communication from a global point of view. In SHS web of conferences : the 20th international scientific conference globalization and its socio-economic consequences 2020, Žilina, 21st-22nd October 2020. ISSN 2261-2424, 2021, vol. 92, art. no. 02040, pp. 1-8.
MADLEŇAK, Adam. Performance assessment of cluster management with regard to the planning of the human resources development concept and marketing communication. In 13th international scientific conference on reproduction of human capital - Mutual links and connection (RELIK), 05th-06 November 2020. Prague : Oeconomica publishing house, 2020. ISBN 978-80-245-2394-1, pp. 357-366.
MADLEŇAK, Adam. Social media as an opportunity for S-commerce development at the time of Covid-19 pandemic. In Marketing identity : Covid-2.0. Trnava : University of Ss. Cyril and Methodius in Trnava, 2020. ISBN 978-80-572-0107-6, pp. 397-404.
MACHOVÁ, Renáta - AMBRUS, Rebeka - ZSIGMOND, Tibor - BAKÓ, Ferenc. The impact of green marketing on consumer behavior in the market of palm oil products. In Sustainability (Switzerland). ISSN 2071-1050, 2022, vol. 14, no. 3, pp. [1-25].
BACIK, Radovan - KMECO, Lubomir - RICHARD, Fedorko - OLEAROVA, Maria - RIGELSKY, Martin. Marketing instrument of improving hotel management service : evidence of Visegrad group countries. In Marketing and management of innovations. ISSN 2218-4511, 2019, no. 1, pp. 208-220.
RAFAJOVA, Lucia - PAFCO, Martin - MAZAK, Michal. Reproduction of the human capital : case study from Slovakia. In Reproduction of human capital - mutual links and connections : 10th international scientific conference (RELIK 2017), Prague, 09th-10th November 2017. Prague : University of economics and business, Oeconomica publishing house, 2018. ISBN 978-80-245-2238-8, pp. 404-413.
MUSOVA, Zdenka - MUSA, Hussam. Environmental responsibility in marketing activities of companies. In IMES 2017 : proceedings of the 5th international conference innovation management, entrepreneurship and sustainability, Prague, 25th-26th May 2017. Praha : Oeconomica, 2017. 461 s. ISBN 978-80-245-2216-6.
HLADÍKOVÁ, Vladimíra - MADLEŇÁK, Adam. Sharenting on social networks as an ecological form of presentation of the visual content exposed to the influence of groundswell. In Danube. ISSN 1804-6746, 2023, vol. 14, no. 2, pp. 89-106.
HLADÍKOVÁ, Vladimíra - MADLEŇÁK, Adam. The infodemic era: understanding social media communication amidst technological interference. 1. vyd. Budapest : Wolters Kluwer, 2023. 129 p. ISBN 978-963-594-293-0.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Názov Bioprodukty a zdravý životný štýl na Slovensku Aut.údaje Eva Poliačiková Autor Poliačiková Eva 1960- (100%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Zdroj.dok. Theory of management 8 : the selected problems for the development support of management knowledge base. S. 111-113. - Žilina : University of Žilina, Faculty of Management Science and Informatics, 2015 / Štefko Róbert ; Skokan Karel Kľúč.slová bioprodukty - bioproducts druhy spotrebiteľov zdravý životný štýl - healthy lifestyle bioproducts types of consumers Jazyk dok. slovenčina Krajina Slovenská republika Systematika 330 Kategória publikačnej činnosti AED Číslo archívnej kópie 34215 Kategória ohlasu MUSOVÁ, Zdenka - MUSA, Hussam. Vplyv environmentálneho označovania produktov na spotrebiteľské správanie. In Podniková ekonomika a manažment : elektronický vedecký časopis o ekonomike, manažmente, marketingu a logistike podniku [online]. 2016, č. 2, s. 118-125 [cit. 2018-02-23]. ISSN 1336-5878. Dostupné na: http://ke.uniza.sk/sites/default/files/content_files/peam_kolok2016_web.pdf
MINÁROVÁ, Martina - MUSOVÁ, Zdenka - BENČIKOVÁ, Dana. Eco-labels and consumers. In International scientific conference on marketing identity 2016 : brands we love, Smolenice, 08th-09th December 2016. Trnava : University of Ss. Cyril and Methodius in Trnava, 2016. ISBN 978-80-8105-841-7, pp. 199-208.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy (2) - PUBLIKAČNÁ ČINNOSŤ 
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