Výsledky vyhľadávania
Názov Consumption culture in Europe Podnázov insight into the beverage industry Aut.údaje Carmen R. Santos ... [et al.] Autor Rodríguez Santos Carmen
Spoluautori Ganassali Stéphane
Casarin Francesco
Laaksonen Pirjo
Kaufmann Hans Ruediger
Vyd.údaje Hershey : Business Science Reference , 2013. - xxxviii; 374 s. : il., tab., 26 cm Vydanie [1st ed.] Edícia Research Essentials ISBN 978-1-4666-2857-1 Poznámka Bibliografické odkazy. Register Kľúč.slová nápojový priemysel spotrebitelia - consumers výskumy výskum - research beverage industry Heslá geogr. Európa Jazyk dok. angličtina Krajina Spojené štáty Systematika 641.87 366.01 65.012.12 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xkni - KNIHY Počet ex. 2, z toho voľných 0, prezenčne 2 
kniha
Signatúra Lokácia Dislokácia Umiestnenie Info 337898 Univerzita Mateja Bela EF Katedra ekonomiky a manažmentu podniku len prezenčne 337899 Univerzita Mateja Bela UK Ekonomická študovňa len prezenčne Názov Consumer value perception of luxury goods: a cross-cultural and cross-country comparison Časť.dok. Part 2, chapter 5 Aut.údaje Nadine Hennings ... [et al.] Autor Hennings Nadine (7%)
Spoluautori Wiedmann Klaus-Peter (7%)
Klarmann Christiane (7%)
Strehlau Suzane (7%)
Godey Bruno (7%)
Pederzoli Daniele (7%)
Neulinger Agnes (7%)
Dave Kartik (7%)
Aiello Gaetano (7%)
Donvito Raffaele (7%)
Taro Koyama (7%)
Táborecká Petrovičová Janka 1979- (7%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Rodríguez Santos Carmen (7%)
Jung Jaehee (7%)
Oh Hyunjoo (2%)
Zdroj.dok. Luxury marketing : a challenge for theory and practice. S. 77-99. - Wiesbaden : Springer Gabler, 2013 Kľúč.slová luxury marketing spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour consumption cultural differences Jazyk dok. angličtina Krajina Nemecko Systematika 005 Kategória publikačnej činnosti AEC Číslo archívnej kópie 27667 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
nerozpoznaný
Názov What is the value of luxury? A cross-cultural consumer perspective Aut.údaje Nadine Hennigs ... [et al.] Autor Hennigs Nadine (10%)
Spoluautori Wiedmann Klaus-Peter (10%)
Klarmann Christiane (10%)
Strehlau Suzane (9%)
Godey Bruno (8%)
Pederzoli Daniele (7%)
Neulinger Agnes (6%)
Dave Kartik (5%)
Aiello Gaetano (5%)
Donvito Raffaele (5%)
Taro Koyama (5%)
Táborecká Petrovičová Janka 1979- (10%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
Rodríguez Santos Carmen (4%)
Jung Jaehee (3%)
Oh Hyunjoo (3%)
Zdroj.dok. Psychology and marketing. Vol. 29, no. 12 (2012), pp. 1018-1034. - Hoboken : John Wiley & Sons, 2012 Kľúč.slová luxury marketing spotrebiteľské správanie - správanie spotrebiteľov - nákupné správanie - consumer behavior - consumer behaviour - shopping behaviour kultúra - culture medzinárodný marketing - international marketing Jazyk dok. angličtina Krajina Spojené štáty Systematika 339.138 Kategória publikačnej činnosti ADC Číslo archívnej kópie 25222 Kategória ohlasu CHEN, Shan - LAMBERTI, Lucio. Entering the dragon's nest: Exploring chinese upper-class consumers' perception of luxury. In Qualitative Market Research. ISSN 1352-2752, 2015, vol. 18, no. 1, pp. 4-29.
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