Výsledky vyhľadávania
Názov Impact of the COVID-19 pandemic on competitive potential of large enterprises Aut.údaje Anna Wolak-Tuzimek, Vanda Maráková Autor Wolak-Tuzimek Anna (40%)
Spoluautori Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Zdroj.dok. Business impacts of COVID-19 : international business, crisis management, and the global economy. Pp. 158-174. - New York : Routledge, 2024 Kľúč.slová konkurencieschopnosť - competitiveness veľké podniky covid-19 - koronavírus - Covid-19 (disease) - SARS-CoV-2 disease - Coronavirus disease 2019 Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. angličtina Krajina Spojené štáty URL Link na plný text Link na plný text Kategória publikačnej činnosti AEC Číslo archívnej kópie 54224 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Názov Bridging the gap between the country and the factors of competitiveness of enterprises Aut.údaje Vanda Maráková ... [et al.] Autor Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Wolak-Tuzimek Anna (7%)
Lament Marzanna (7%)
Tučková Zuzana (6%)
Zdroj.dok. Journal of Competitiveness : scientific journal from the field of management and economics. Roč. 15, č. 4 (2023), s. 214-232. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2023 Kľúč.slová konkurencieschopnosť - competitiveness podniky - business enterprises zákazníci - customers správanie sa zákazníkov Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Česká republika Anotácia Enterprises desiring to be competitive have to continuously improve and react to the current trends. It isimportant, therefore, to know consumers’ opinions and needs to remain competitive, especially as consumers’ behaviour arises from a range of factors and conditions, both macro and microeconomic. Revenue and the prices of consumer goods, undoubtedly the key determinants that have a direct impact on consumer conduct, decide the market demand, and supply determines the real framework of consumption. Geographical, natural, civilisational, and cultural conditions are among the factors affecting consumers’ decisions, influencing consumers’ cultural preferences on the one hand and having an impact on consumer behaviour, on the other hand. This paper identifies the factors of enterprise competitiveness in the opinions of Czech, Slovak and Polish consumers. Specialist literature is reviewed, and descriptive statistical methods and exploratory factor analysis (EFA) are applied. The results are analysed on the basis of a survey of a consumer group using STATISTICA 13.0 software. The survey questionnaire relates to an assessment of significance of competitiveness factors used by enterprises. The research carried out can influence the development of theories of business competitiveness, and the results obtained can provide guidance to managers on the selection of key factors of enterprise competitiveness. URL Link na plný text Kategória publikačnej činnosti ADC Číslo archívnej kópie 53851 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika článok
Názov The competitive advantage of enterprises from the customer perspective Aut.údaje Vanda Maráková ... [et al.] Autor Maráková Vanda 1976- (60%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Wolak-Tuzimek Anna (10%)
Lament Marzanna (10%)
Dzúriková Lenka 1993- (20%) UMBEF01 - Katedra cestovného ruchu
Zdroj.dok. E+M Ekonomie a Management. Roč. 26, č. 3 (2023), s. 158-175. - Liberec : Technická univerzita v Liberci, 2023 Kľúč.slová konkurencieschopnosť - competitiveness konkurenčné výhody - konkurenčná výhoda - competitive advantages podniky - business enterprises zákazníci - customers faktorová analýza Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Česká republika Anotácia The ability to achieve and maintain a competitive advantage in the long term is one of the most valuable abilities of a company in the modern economy. Companies strive to achieve a competitive advantage in order to be recognised by customers, which is expected to lead to increased revenues and profits. It is important to choose factors serving to achieve a competitive advantage. More desirable are factors that are difficult to copy by competitors and adapted to the opinions and needs of consumers. The aim of the article is to identify the sources of competitive advantage of enterprises in the opinion of consumers from Slovakia and Poland. The article analyses the literature on the subject and uses the methods of descriptive statistics and exploratory factor analysis (EFA). The analysis of the results is based on surveys conducted on a group of consumers from Slovakia and Poland using statistical software. A questionnaire assesses the importance of competitive factors utilised by companies. The obtained results confirm that quality is an important source of competitive advantage and country is a variable differentiating the selection of sources of competitive advantage. The research contributes to the ongoing scientific discussion, more specifically taking into account the consumer focus. To summarise, gaining a competitive advantage is a complex task influenced by a number of factors. To a large extent, they are related to the capacity for innovation, to the resources possessed, including human capital, and to the ability to respond to market needs and the use of marketing tools. The research contributes to the development of theories in the field of enterprise competitiveness, and its results can serve as recommendations for enterprise managers to identify the key sources of enterprises’ competitive advantage URL Link na plný text Kategória publikačnej činnosti ADM Číslo archívnej kópie 53453 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika článok
Názov University-business cooperation Podnázov cross-case analysis of selected European Union countries Časť.dok. Chapter 11 Aut.údaje Joanna Duda, Vanda Maráková, Anna Wolak-Tuzimek Autor Duda Joanna (10%)
Spoluautori Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Wolak-Tuzimek Anna (10%)
Zdroj.dok. Science, business, and universities : cooperation, knowledge transfer, and entrepreneurship. pp. 160-179. - New York : Routledge, 2022 Kľúč.slová spolupráca univerzity-biznis benchmarking krajiny Európskej únie - krajiny EÚ - European Union countries - countries of European union Form.deskr. kapitoly v knihe - book chapters Jazyk dok. angličtina Krajina Spojené štáty URL Link na plný text Kategória publikačnej činnosti AEC Číslo archívnej kópie 52118 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Formy komunikacji z interesariuszami w przedsiębiorstwach społecznie odpowiedzialnych Europy Środkowo-Wschodniej Aut.údaje Anna Wolak-Tuzimek, Marzanna Lament, Vanda Maráková Autor Wolak-Tuzimek Anna (34%)
Spoluautori Lament Marzanna (33%)
Maráková Vanda 1976- (33%) UMBEF01 - Katedra cestovného ruchu
Zdroj.dok. Gospodarka 21 wieku : wyzwania sektorowe. S. 195-216. - Varšava : CeDeWu, 2021 / Orędziak Leokadia ; Kurek Robert Kľúč.slová cestovný ruch - turizmus - tourism ekonomická komunikácia Heslá geogr. Európa stredná a východná Form.deskr. príspevky v zborníku - proceedings papers Jazyk dok. poľština Krajina Poľsko Kategória publikačnej činnosti AEC Číslo archívnej kópie 50294 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ článok
Názov Corporate social responsibility as a source of competitive advantage in large enterprises Aut.údaje Vanda Maráková, Anna Wolak-Tuzimek, Zuzana Tučková Autor Maráková Vanda 1976- (90%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Wolak-Tuzimek Anna (5%)
Tučková Zuzana (5%)
Zdroj.dok. Journal of Competitiveness : scientific journal from the field of management and economics. Vol. 13, no. 1 (2021), pp. 113-128. - Zlín : Univerzita Tomáše Bati ve Zlíně, 2021 Kľúč.slová spoločenská zodpovednosť podnikov - corporate social responsibility - CSR konkurencieschopnosť - competitiveness podniky cestovného ruchu - tourism enterprises konkurenčné výhody - konkurenčná výhoda - competitive advantages analýzy prieskumov Form.deskr. články - journal articles Jazyk dok. angličtina Krajina Česká republika Anotácia The competitive advantage of enterprises in the conditions of market economy is not generated merely by ensuring high quality products and services. Therefore, in their strategies, they need to involve elements such as corporate social responsibility. The aim of the paper is to identify the key sources of competitive advantage of large enterprises. In the empirical research, the hypothesis has been tested to determine if the application of corporate social responsibility by enterprises has a statistically significant effect on gaining competitive advantage in the market. The hypothesis is verified on the basis of the authors' study of 253 large enterprises operating in Poland by means of exploratory factor analysis, the statistical method of reducing the number of classifying empirical variables, i.e. of discovering a structure in their interrelations. The procedure enabled the selection of the factors with the greatest statistical shares in explaining variability. To this end, the inp URL Link na plný text Link do databázy WoS Kategória publikačnej činnosti ADC Číslo archívnej kópie 50189 Kategória ohlasu RODRIGUEZ EUGENIO, Kelvin Ronaldo - GALLO APOLO, Jennifer Edith - GONZÁLEZ ILLESCAS, Mayiya Lisbeth - CARMENATE FUENTES, Luis Pastor. La responsabilidad social empresarial como estrategia de diferenciación de las empresas exportadoras. In INNOVA research journal. ISSN 2477-9024, 2021, vol. 6, no. 3, pp. 171-189.
MAROUSEK, Josef - TRAKAL, Lukas. Techno-economic analysis reveals the untapped potential of wood biochar. In Chemosphere. ISSN 0045-6535, 2022, vol. 291, art. no. 133000, pp.1-11.
STEFKO, Robert - GAVUROVA, Beata - OLEAROVA, Maria - BACIK, Radovan - NEBESKY, Lubomir. Extended model of mobile shopping acceptance : an empirical study of consumer behaviour. In E+M. Ekonomie a management. ISSN 1212-3609, 2023, vol. 26, no. 4, pp. 148-166.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika článok
Názov Innovation in selected sectors of the economy Aut.údaje Marzanna Lament ... [et al.] Autor Lament Marzanna
Spoluautori Wolak-Tuzimek Anna
Maráková Vanda 1976-
Krištofík Peter 1971-
Vyd.údaje Radom : Publishing House Kazimierz Pulaski University of Technology and Humanities , 2020. - 226 s. : gr., tab., 24 cm Vydanie 1. vyd. Edícia Monografie - Uniwersytet Technologiczno-Humanistyczny im. Kazimierza Pułaskiego , Monography, Nr 243 ISBN 978-83-7351-894-0 ISSN 1642-5278 Poznámka Bibliografické odkazy Kľúč.slová inovácie - innovations bankovníctvo - banking cestovný ruch - turizmus - tourism poisťovníctvo - insurance Form.deskr. monografie - monographies Jazyk dok. angličtina Krajina Poľsko Systematika 330.341.1 336.71 368 338.48 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xkni - KNIHY Počet ex. 1, z toho voľných 0, prezenčne 1 
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Signatúra Lokácia Dislokácia Umiestnenie Info 375351 Univerzita Mateja Bela UK Ekonomická študovňa len prezenčne Názov Innovation in selected sectors of the economy Aut.údaje Marzanna Lament, Anna Wolak-Tuzimek ... [et al.]; rec. Sławomir I. Bukowski, Joanna Duda Autor Lament Marzanna (10%)
Spoluautori Wolak-Tuzimek Anna (10%)
Maráková Vanda 1976- (40%) UMBEF01 - Katedra cestovného ruchu
Krištofík Peter 1971- (40%) UMBEF04 - Katedra financií a účtovníctva
Ďalší autori Bukowski Sławomir I. (Recenzent)
Duda Joanna (Recenzent)
Vyd.údaje Radom : Publishing House Kazimierz Pulaski University of Technology and Humanities , 2020. - 226 s. Vydanie 1. vyd. ISBN 978-83-7351-894-0 ISSN 1642-5278 Kľúč.slová inovácie - innovations economy Form.deskr. monografie - monographies Jazyk dok. angličtina Krajina Poľsko Kategória publikačnej činnosti BAA Číslo archívnej kópie 47552 Kategória ohlasu VESELOVSKÁ, Lenka - POMFFYOVÁ, Mária - SIROTIAKOVÁ, Mária. The value chains in smart regions - the role of ICT through the eyes of consumers. In 22nd international conference on computational science and its applications : ICCSA 2022, Malaga, 04th-07th July 2022. Cham : Springer science and business media, 2022. ISBN 978-3-031-10591-3, pp. 219-234.
POMFFYOVÁ, Mária - VESELOVSKÁ, Lenka. The impact of Covid-19 on purchase behavior changes in smart regions. In Computers. ISSN 2073-431X, 2023, vol. 12, no. 2, pp. 1-25.
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Názov Forms of Stakeholders Communication by Socially Responsible Enterprises in Slovakia and Poland Aut.údaje Vanda Maráková, Marzanna Lament, Anna Wolak-Tuzimek Autor Maráková Vanda 1976- (80%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Lament Marzanna (10%)
Wolak-Tuzimek Anna (10%)
Zdroj.dok. Corporate Social Responsibility in the Manufacturing and Services Sectors. Pp. 235-253. - Heidelberg : Springer Heidelberg, 2019 / Golinska-Dawson Paulina ; Spychała Małgorzata Poznámka ABSTRAKT: MARÁKOVÁ, Vanda - LAMENT, Marzanna - WOLAK-TUZIMEK, Anna. Forms of Stakeholders Communication by Socially Responsible Enterprises in Central and Eastern Europe. In New Trends in Management and Production Engineering-regional, cross-border and global perspectives : book of abstracts : Brenna, 6.-7. júna 2019. Dabrowa Górnicza : WSB University, 2019. P. [1]. Kľúč.slová sociálna zodpovednosť - social responsibility udržateľný rozvoj - trvalo udržateľný rozvoj - sustainable development podniková kultúra - company culture podnikový manažment - manažment podniku - industrial management Jazyk dok. angličtina Krajina Nemecko Anotácia The objective of this chapter is to examine forms of communication with stakeholders across countries and sectors. Seven forms of communication with stakeholders are examined, namely: inclusion of Corporate Social Responsibility (CSR) assumptions in strategies of enterprise development, CSR reporting, publication of information about CSR activities on websites, pro-environment actions, initiatives for development of local communities, actions for employees, and codes of ethics in place. Two research hypotheses are posited in connection with this objective: country is a variable differentiating forms of enterprise communication with stakeholders and sector is a statistically significant variable affecting choice of forms of enterprise communication with stakeholders. Large enterprises operating in Slovakia and Poland are evaluated. Country is not found to be a factor differentiating forms of stakeholder communication, whereas sector diversifies selected forms of communication, i.e. CSR Kategória publikačnej činnosti AEC Číslo archívnej kópie 46785 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
Názov Determinants of tourist demand in Slovakia and Poland Aut.údaje Vanda Maráková, Anna Wolak-Tuzimek, Marzanna Lament Autor Maráková Vanda 1976- (50%) UMBEF01 - Katedra cestovného ruchu
Spoluautori Wolak-Tuzimek Anna (25%)
Lament Marzanna (25%)
Zdroj.dok. Conference proceedings : the 11th international days of statistics and economics, September 14-16, 2017, Prague. online, pp. 952-961. - Praha : Libuše Macáková - Melandrium, 2017 ; International days of statistics and economics konferencia Kľúč.slová demografia - demography cestovný ruch - turizmus - tourism socio-economic factors Jazyk dok. angličtina Krajina Česká republika Systematika 330 URL https://msed.vse.cz/msed_2017/sbornik/toc.html Kategória publikačnej činnosti AFC Číslo archívnej kópie 40575 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ nerozpoznaný
