Výsledky vyhľadávania

Nájdených záznamov: 13  
Vaša požiadavka: Autor-kód záznamu = "^umb_un_auth 0264953^"
  1. NázovFacebook for public relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary
    Aut.údajeLudvík Eger ... [et al.]
    Autor Eger Ludvík (20%)
    Spoluautori Egerová Dana (20%)
    Tomczyk Łukasz (20%)
    Krystoň Miroslav 1964- (20%) UMBPF14 - Katedra andragogiky
    Czeglédi Csilla (20%)
    Zdroj.dok. Journal of Marketing for Higher Education. Vol. 31, no. 2 (2021), pp. 240-260. - Abingdon : Taylor & Francis Group, 2021
    Kľúč.slová vysokoškolské vzdelávanie - college education   public relations - styk s verejnosťou - komunikácia s verejnosťou   Facebook  
    Form.deskr.články - journal articles
    Jazyk dok.angličtina
    KrajinaVeľká Británia
    AnotáciaPráca prezentuje výsledky výskumu zameraného na využívanie facebooku vybranými univerzitami a prináša súbor praktických kritérií pre úspešnú komunikáciu s verejnosťou
    URLLink na plný text Link do databázy WoS
    Kategória publikačnej činnosti ADC
    Číslo archívnej kópie50809
    Kategória ohlasu DE MATOS, Nelson - CORREIA, Marisol B. - SAURA, Jose Ramon - REYES-MENENDEZ, Ana - BAPTISTA, Nuno. Marketing in the public sector - benefits and barriers : a bibliometric study from 1931 to 2020. In Social sciences (Basel). ISSN 2076-0760, 2020, vol. 9, no. 10, pp. 1-22.
    RAMADANTY, Sari - SYAFGANTI, Imam. Discovering Indonesian higher education promotional content through instagram. In Proceedings of 2021 international conference on information management and technology (ICIMTech 2021), virtual, 19th-20th August 2021. Jakarta : Institute of electrical and electronics engineers, Indonesia section, 2021. ISBN 978-166544937-3, pp. 320-325.
    EBRAHIMI, Pejman - SALAMZADEH, Aidin - GHOLAMPOUR, Abbas - FEKETE-FARKAS, Maria. Social networks marketingand hungarian online consumer purchase behavior : the microeconomics strategic view based on IPMA matrix. In Academy of strategic management journal. ISSN 1544-1458, 2021, vol. 20, no. 4, pp. 1-7.
    MATOSAS-LÓPEZ, Luis. The management of digital marketing strategies in social network services: a comparison between American and European organizations. In Journal of open innovation : technology, market, and complexity. ISSN 2199-8531, 2021, vol. 7, no. 1, pp. 1-16.
    TANSKUL, Phikul - KORTANA, Tanapol - SUWANDEJ, Niyom - PUNGNIRUND, Bundit. Components for the success of the development of the flavoring agent manufacturing business in Thailand. In Journal of positive school psychology. ISSN 2717-7564, 2022, vol. 6, no. 2, pp. 2958-2969.
    KOUSAR, Shabana - KHANAM, Afifa - HABIBA, Azhar. Reflective assessment of a facebook mediated course of instructional technology : a case from a women university. In Journal of educational research and social science review. ISSN 2710-4524, 2021, vol. 1, no. 4, pp. 56-64.
    CESTINO-GONZÁLEZ, Estefanía - LEIVA-OLIVENCIA, Juan José - RUIZ-DEL-OLMO, Francisco Javier. Analysis of the publications of the universities of the South of the Iberian Peninsula on facebook. In Smart innovation, systems and technologies : international conference on communication and aplied technologies, ICOMTA 2021, Bogota, 01st-03rd September 2021. ISSN 2190-3018, 2022, vol. 259 SIST, pp. 564-572.
    HASSAN, Masood - ADNAN BASHIR, Muhammad - AZEEM QURESHI, Muhammad. Descriptive dimensions of brand equity in service sector of Pakistan : a literature review. In NICE research journal. ISNN 2219-4282, 2020, vol. 13, no. 4, pp. 147-177.
    CUZA, Aleksandru Ioan. Economic and social benefits of public sector marketing. In EcoSoEn : scientific journal. ISSN 2587-425X, 2021, vol. 4, no. 1-2, pp. 57-63.
    BRATOAVEANU, D. B. - LIPTAC, A. P. - SÎRBU, R. - STANCIU, S. Romanian universities in social media. An analysis based on international rankings. In New trends in sustainable business and consumption : 7th BASIQ international conference, Foggia, 03th-05th June 2021 [online]. Bucharest : ASE - Academia de studii economice din București, 2021, pp. 930-938 [cit. 2022-04-06]. Dostupné na: https://basiq.ro/papers/2021/21116%20-%20Bratoveanu.pdf
    VARZARU, Anca Antoaneta. Assessing digital transformation acceptance in public organizations' marketing. In Sustainability. ISSN 2071-1050, 2023, vol. 15, no. 1, pp. 1-15.
    NAJIMUDINOVA, Seyil - ISMAILOVA, Rita - OSKONBAEVA, Zamira. What defines the university choice? The case of higher education in Kyrgyzstan. In Sosyo ekonomi. ISSN 1305-5577, 2022, vol. 30, no. 54, pp. 53-72.
    NUSEIR, Mohammed T. - ALJUMAH, Ahmad Ibrahim - EL-REFAE, Ghaleb A. Digital marketing and public relations : a way to promote public relations value. In International journal of data and network science. ISSN 2561-8148, 2022, vol. 6, no. 4, pp. 1331-1340.
    BATE, Adisu Fanta - BALAWI, Ayman. Social media as effective tool for understanding customer experience : a systematized review. In Marketing and menedzsment. ISSN 1219-0349, 2021, vol. 55, no. 4, pp. 15-25.
    DEKAWATI, Ipong - NULHAKIM , Yusuf Lukman - NUGRAHA, Rizki Satria. The leadership role of principal and public relations and his contribution to the image of junior high school. In Proceeding of international conference on research of of educational administration and management : ICREAM 5th [online]. 2021, vol. 5, no. 1, pp. 49-57 [cit. 2023-03-06]. ISSN 2963-3249. Dostupné na: http://proceedings2.upi.edu/index.php/ICREAM/article/view/2303
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    OdkazyPERIODIKÁ-Súborný záznam periodika
    nerozpoznaný

    nerozpoznaný

  2. NázovHow universities communicate with public using Facebook page
    Aut.údajeLudvík Eger, Dana Egerová ... [et al.]
    Autor Eger Ludvík (25%)
    Spoluautori Egerová Dana (25%)
    Tomczyk Łukasz (25%)
    Krystoň Miroslav 1964- (25%) UMBPF14 - Katedra andragogiky
    Zdroj.dok. International Journal of Media and Information Literacy. Vol. 6, no. 1 (2021), pp. 88-99. - Bratislava : Academic Publishing House Researcher, 2021
    Kľúč.slová elektronická komunikácia - electronic communication   verejnosť - public sphere   komunikácia s médiami   Facebook   vysokoškolské vzdelávanie - college education   európske univerzity  
    Heslá geogr. Poľská republika
    Česko
    Slovensko
    Form.deskr.články - journal articles
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    AnotáciaPráca prezentuje výsledky výskumu zameraného na komunikačné aktivity vybraných špičkových (domácich a zahraničných) verejných univerzít na Facebooku. Ako nástroj zmeru údajov bol použitý tzv. Netvizz.
    URL Link na plný text Link na zdrojový dokument
    Kategória publikačnej činnosti ADN
    Číslo archívnej kópie50441
    Kategória ohlasu SUBAVEERAPANDIYAN, A. - MAURYA, Anuradha. Digital media and information literacy : a way to paperless society. In Library philosophy and practice. ISSN 1522-0222, 2021, 08.17.2021, pp. 1-22.
    GUSAU, Ahmed Lawal - NEE, Khor Mi - IBRAHIM, Adamkolo Mohammed. How universities communicate their corporate reputation to the world using students’ citizenship as promotional tool in the context of higher education information literacy. In International journal of media and information literacy. ISSN 2500-106X, 2022, vol. 7, no. 2, pp. 398-421.
    KAZAKOV, Alexander. The main trends in media and information literacy in the era of the Covid-19 pandemic. In International journal of media and information literacy. ISSN 2500-106X, 2022, vol. 7, no. 2, pp. 463-472.
    HERLI, Mohammad - TJAHJADI, Bambang. The role of social media as a voluntary intellectual capital disclosure in universities : evidence from Indonesia. In Intangible capital. ISSN 2014-3214, 2022, vol. 18, no. 2, pp. 247-262.
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    OdkazyPERIODIKÁ-Súborný záznam periodika
    článok

    článok

  3. NázovGenerations, communication and social media
    Časť.dok.7.
    Aut.údajeDana Egerová ... [et al.]
    Autor Egerová Dana (20%)
    Spoluautori Kutlák Jiří (20%)
    Kariková Soňa 1953- (20%) UMBPF14 - Katedra andragogiky
    Schubert Martin 1984- (20%) UMBPF14 - Katedra andragogiky
    Czeglédi Csilla (20%)
    Zdroj.dok. Social media and trust building. S. 89-105. - Plzeň : NAVA, 2020 / Gangur Mikuláš ; Poulová Petra
    Kľúč.slová sociálne médiá - social media   IKT vzdelávanie   vzdelávanie dospelých - adult learning - education of adults  
    Form.deskr.príspevky v zborníku - proceedings papers
    Jazyk dok.angličtina
    KrajinaČeská republika
    Kategória publikačnej činnosti AEC
    Číslo archívnej kópie47691
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    článok

    článok

  4. NázovTrust building and fake news on social media from the perspective of university students from four Visegrad countries
    Aut.údajeLudvík Eger, Dana Egerová ... [et al.]
    Autor Eger Ludvík (16%)
    Spoluautori Egerová Dana (14%)
    Mičík Michal (14%)
    Varga Erika (14%)
    Czeglédi Csilla (14%)
    Tomczyk Łukasz (14%)
    Beran Sládkayová Michaela 1992- (14%) UMBPF14 - Katedra andragogiky
    Zdroj.dok. Communication today : scientific journal of the Faculty of Mass Media Communication at the University Ss. Cyril and Methodius in Trnava. Vol. 11, no. 1 (2020), pp. 70-89. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie, 2020
    Heslá korp. Vyšehradská štvorka - Višegrádska štvorka - V4 (zoskupenie štátov) - Vyšehradská skupina - Visegrad Group
    Kľúč.slová focus groups   sociálne médiá - social media   trust-building policy   university students  
    Form.deskr.články - journal articles
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    Kategória publikačnej činnosti ADN
    Číslo archívnej kópie47580
    Kategória ohlasu MAGO, Zdenko. Fake-vertising and mobile games : case study of 'pull the pin' ads. In Communication today. ISSN 1338-130X, 2020, vol. 11, no. 2, pp. 132-146.
    HARMATIY, Olha - HALADZHUN, Zoriana - MAKARCHUK, Olena - KRAVÁK, Peter. Government internet-based communication in times of COVID-19 : the perspective of university students from Slovakia and Ukraine. In International journal of media and information literacy. ISSN 2500-106X, 2021, vol. 6, no. 2, pp. 329-337.
    GÖKSEL, Ali Gürel - AKGÜL, Aygün. Üniversite öğrencilerinin sosyal medyaya güven düzeylerinin incelenmesi. In Spormetre : beden eğitimi ve spor bilimleri dergisi. ISSN 1304-284X, 2021, vol. 19, no. 4, pp. 241-256.
    LUKASIEWICZ, Katarzyna - WERENOWSKA, Agnieszka. The importance of trust in social media. In Trust, digital business and technology : issues and challenges. New York : Routledge, 2022. ISBN 978-1-032-21046-9, pp. 84-95.
    PALAU-SAMPIO, Dolors - CARRATALA, Adolfo - TARULLO, Raquel - CRISOSTOMO, Paz. Quality recognition as a prescriber against disinformation. In Comunicar. ISSN 1134-3478, 2022, vol. 30, no. 72, pp. 1-11.
    PAUNOVIC, Ivan - OBERMAYER, Nora - KOVARI, Edit. Online branding strategies of family SME wineries : a Hungarian-German comparative study. In Journal of family business management. ISSN 2043-6238, 2022, vol. 12, no. 3, special issue, pp. 450-467.
    YEGEN, Ceren - HARMATIY, Olha. Internet use and understanding the tendency for media use in the post-COVID period. In New normal in digital enterprises : strategies for sustainable development [online]. 1. vyd. Singapore : Palgrave Macmillan, 2023, pp. 47-68 [cit. 2023-03-08]. ISBN 978-981-19-8618-5. Dostupné na: https://doi.org/10.1007/978-981-19-8618-5_3
    CARRATALÁ, Adolfo. Disinformation and sexual and gender diversity in Spain : Twitter users' response, and the perception of LGBTQI+ organisations. In Social sciences. ISSN 2076-0760, 2023, vol. 12, no. 4, pp. 1-19.
    IVÁNYI, Márton. Social media as the accelerator of neoliberal subjectivation and an entrepreneurial influencer self among youth? : the Hungarian theater. In Journalism and media. ISSN 2673-5172, 2023, vol. 4, no. 2, pp. 648-664.
    PONERA, Jaffar Msafiri - MUBUYAETA, Mishake M. The use of social media for knowledge exchange in the era of misinformation by the Tanzania higher education students. In Regional journal of information and knowledge management [online]. 2023, vol. 8, no. 1, pp. 172-186 [cit. 2023-10-10]. ISSN 2412-6535. Dostupné na: https://www.ajol.info/index.php/rjikm/article/view/247850
    YAP, Joseph Marmol - HAJDU BARAT, Agnes. Library and information science students' trust and judgement : an analysis of youth's social media engagement. In Education and technology in information science [online]. 2023, vol. 1, no. 1, pp. 13-27. ISSN 2596-1586. Dostupné na: https://dergipark.org.tr/en/pub/etis/issue/79269/1230834
    PIETRZAK, Piotr - GRĘBOWIEC, Mariusz. Building trust on social media as part of higher education institutions' marketing strategy. In Privacy, trust and social media. New York : Routledge, 2023. ISBN 978-100096454-7, pp. 242-252.
    SPÁLOVA, Lucia - MIKULÁŠ, Peter. Digital resilience in the area of hybrid threats: perception of concepts associated with the Ukrainian military conflict by generation Z in Slovakia. In Communication today. ISSN 1338-130X, 2023, vol. 14, no. 2, pp. 76-88.
    POPOVICS, Anett - GARAI-FODOR, Monika. Analysis of information on Hungarian food products from the perspective of data obtained from a domestic sample. In 21st IEEE international symposium on intelligent systems and informatics : SISY 2023, Pula, 21st-23rd September 2023. Budapest : Institute of electrical and electronics engineers Hungary section, 2023. ISBN 979-835034336-6, pp. 145-150.
    IVÁNYI, Márton. Academic online platforms and the Hungarian "Netizen" youth : theoretical framework and empirical research on general usage patterns. In Youth [online]. 2024, vol. 4, no. 1, pp. 332-343 [cit. 2024-03-20]. ISSN 2673-995X. Dostupné na: https://doi.org/10.3390/youth4010023
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    OdkazyPERIODIKÁ-Súborný záznam periodika
    článok

    článok

  5. NázovFacebook and public relations in higher education. A case study of selected faculties from the Czech Republic and Slovakia
    Aut.údajeLudvík Eger, Dana Egerová, Miroslav Krystoň
    Autor Eger Ludvík (33%)
    Spoluautori Egerová Dana (33%)
    Krystoň Miroslav 1964- (34%) UMBPF14 - Katedra andragogiky
    Zdroj.dok. Romanian Journal of Communication and Public Relations. Vol. 21, no. 1 (2019), pp. 7-30. - Bucharest : National University of Political Studies and Public Administration, 2019
    Kľúč.slová Facebook   vysokoškolské vzdelávanie - college education   sociálne siete - social networks   marketing  
    Form.deskr.články - journal articles
    Jazyk dok.angličtina
    KrajinaRumunsko
    AnotáciaVedecká práva prispieva k lepšiemu porozumeniu marketingovým aktivítám na sociálnych médiách vo vysokoškolskom vzdelávaní
    URLLink na plný text
    Kategória publikačnej činnosti ADM
    Číslo archívnej kópie46711
    Kategória ohlasu CHININGA, Tapiwa - RUNGANI, Ellen - CHILIYA, Norman - CHUCHU, Tinashe. Facebook communication and marketing influence on decision-making and choice of university student representatives : a student's perspective. In Romanian journal of communication and public relations. ISSN 1454-8100, 2019, vol. 21, no. 2, pp. 7-21.
    CABYOVÁ, Ľudmila - KUSÁ, Alena - ZAUŠKOVÁ, Anna - DURIŠOVÁ, Lenka. Visual identity of universities : logo as a visual symbol of university. In European journal of media art and photography. ISSN 1339-4940, 2020, vol. 8, no. 1, pp. 96-104.
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    OdkazyPERIODIKÁ-Súborný záznam periodika
    nerozpoznaný

    nerozpoznaný

  6. NázovOrganization of international educational activities at the universities of the third age
    Aut.údajeErik Selecký
    Autor Selecký Erik 1977- (100%) UMBPF14 - Katedra andragogiky
    Zdroj.dok. Selected contemporary challenges of ageing policy. Vol. 7 (2017), pp. 105-122. - Kraków : Uniwersytet Pedagogiczny w Krakowie, 2017 / Dopita Miroslav ; Egerová Dana ; Novotný Petr ; Ryk Andrzej ; Sagadin Agleitner ; Veteška Jaroslav
    Kľúč.slová vzdelávacie aktivity - educational activities   univerzity tretieho veku - universities of the third age   inštitúcie a organizácie - institutions and organizations  
    Jazyk dok.angličtina
    KrajinaPoľsko
    Systematika 37
    AnotáciaPráca prezentuje výsledky dotazníkového výskumu zameraného na zisťovanie organizácie medzinárodných podujatí v rámci univerzít tretieho veku The organization of an international education activity has its specifics compared to a national one. It is very important to know the differences in the very organization as well as the opinions of the individual participants. We can find differences not only in the management of education but also in the leisure activities, the nourishment, and the accommodation. Based on experiences with the organization of international events and taking part in international projects in the field of educating older adults, we put together a questionnaire to investigate some important questions related to the organization of an international event. We distributed this questionnaire at two international educational activities. We compiled the questions and answer clearly, which is going to be an asset particularly for the professional community.
    Kategória publikačnej činnosti AEC
    Číslo archívnej kópie41902
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    článok

    článok

  7. NázovSelected contemporary challenges of ageing policy
    Aut.údajerec. Miroslav Dopita, Dana Egerová ... [et al.]
    Ďalší autori Dopita Miroslav (Recenzent)
    Egerová Dana (Recenzent)
    Novotný Petr (Recenzent)
    Ryk Andrzej (Recenzent)
    Sagadin Agleitner (Recenzent)
    Veteška Jaroslav (Recenzent)
    Vyd.údajeKraków : Uniwersytet Pedagogiczny w Krakowie , 2017. - 256 p.
    Vydanie1. vyd.
    ISBN978-83-941568-7-9
    Jazyk dok.angličtina
    KrajinaPoľsko
    Kategória publikačnej činnosti FAI
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    Odkazy (1) - PUBLIKAČNÁ ČINNOSŤ
  8. NázovManagerial trends in the development
    Aut.údajerec. Jiří Duda, Aneta Bobenič Hintošová ... [et al.]
    Ďalší autori Duda Jiří (Recenzent)
    Bobenič Hintošová Aneta (Recenzent)
    Cichobłaziński Leszek (Recenzent)
    Čarnogurský Karol (Recenzent)
    Dunay Anna (Recenzent)
    Eger Ludvík (Recenzent)
    Egerová Dana (Recenzent)
    Hrdá Veronika (Recenzent)
    Hrdličková Andrea (Recenzent)
    Ircingová Jarmila (Recenzent)
    Chebeň Juraj (Recenzent)
    Kadlečíková Mária (Recenzent)
    Kádeková Zdenka (Recenzent)
    Kozáková Jana (Recenzent)
    Kučerová Renata (Recenzent)
    Lančarič Drahoslav (Recenzent)
    Lušnáková Zuzana (Recenzent)
    Madzík Peter (Recenzent)
    Maroš Milan (Recenzent)
    Mihalčová Bohuslava (Recenzent)
    Munk Michal (Recenzent)
    Nagyová Ľudmila (Recenzent)
    Gavrila-Paven Ionela (Recenzent)
    Adina Pastiu Carmen (Recenzent)
    Rovný Patrik (Recenzent)
    Savov Radovan (Recenzent)
    Stojanová Hana (Recenzent)
    Tlučhoř Jan (Recenzent)
    Urbánová Mária (Recenzent)
    Ubrežiová Iveta (Recenzent)
    Korp. ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" . international scientific conference , 7. , Nitra , 01.-02.06.2017
    Vyd.údajeNitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management , 2017. - 949 p.
    Vydanie1.vyd.
    ISBN978-80-552-1739-0
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    URL Link na zdrojový dokument
    Kategória publikačnej činnosti FAI
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    Odkazy (2) - PUBLIKAČNÁ ČINNOSŤ
    článok

    článok

  9. NázovINPROFORUM 2017
    Podnázovinnovations, enterprises, regions and management
    proceedings of the 11th international scientific conference INPROFORUM 2017, České Budějovice, November 9, 2017
    Aut.údajerec. Jiří Dušek, Dana Egerová ... [et al.]
    Ďalší autori Dušek Jiří (Recenzent)
    Egerová Dana (Recenzent)
    Jaderná Eva (Recenzent)
    Dvořák Jiří (Recenzent)
    Šolc Ladislav (Recenzent)
    Bečvářová Věra (Recenzent)
    Akcia INPROFORUM 2017 . international scientific conference , 11. , České Budějovice , 09.2017
    Vyd.údajeČeské Budějovice : University of South Bohemia in České Budějovice , 2017. - 415 s.
    Vydanie1. vyd.
    ISBN978-80-7394-667-8
    Jazyk dok.angličtina
    KrajinaČeská republika
    Kategória publikačnej činnosti FAI
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    Odkazy (2) - PUBLIKAČNÁ ČINNOSŤ
  10. NázovParticularities in human resources management in multinational companies
    Aut.údajeMilota Vetráková, Lukáš Smerek
    Autor Vetráková Milota 1950- (50%) UMBEF01 - Katedra cestovného ruchu
    Spoluautori Smerek Lukáš 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Zdroj.dok. Managerial trends in the development. Pp. 259-264. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference
    Kľúč.slová ľudské zdroje - human resources   nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises   sociológia - sociology   manažment - management   národné hospodárstvo - národná ekonomika - national economy  
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    Systematika 31
    AnotáciaOne of the results of globalization process, which includes Slovak Republic as well, is the formation of multinational companies whose business activities are beyond national boundaries. The national economy is influenced by the global environment which creates and changes conditions for working people. Employees get opportunities for the development and gaining intercultural competences by working in a multinational company. It also brings advanced technologies, know-how, business partners and other important organizational elements and their cultural and social differences. The demand for employees and managers, who are able to work in a multicultural area increases as well as demands on their abilities and skills. Motion of people, information, ideas, products and innovations through different countries requires competent and flexible managers who are able to manage diversity, to deal with unexpected situations, to manage the work of employees of different cultures and to quickly adapt to dynamically changing conditions. Therefore, human resources management in multinational companies gets international dimension induced by the actions taken in the intercultural environment. The aim of this paper is to present the views of domestic and foreign experts in international human resources management. It is based on the comparison of the theoretical knowledge with the results of survey among managers of selected enterprises belonging to multinational companies in Slovak Republic
    URL Link na zdrojový dokument
    Kategória publikačnej činnosti AFD
    Číslo archívnej kópie41989
    Kategória ohlasu MUSOVÁ, Zdenka - MATIOVÁ, Veronika. Eco-labels as the potential competitive advantage of businesses in Slovakia. In Proceedings of 10th annual international scientific conference : competition, Jihlava, 17th - 18th May 2018. Jihlava : College of polytechnics Jihlava, 2018. ISBN 978-80-88064-37-4, pp. 324-333.
    RUMANKO, Boris - LUSNAKOVA, Zuzana - SAJBIDOROVA, Maria - LENCESOVA, Silvia. Case study of diagnostic methods and their use in employee selection. In 15th annual international Bata conference for Ph.D. students and young researchers (DOKBAT) Zlin, 07th November 2019. Zlín : Tomaš Baťa University, 2019. ISBN 978-80-7454-893-2, pp. 925-933.
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    nerozpoznaný

    nerozpoznaný


  Tieto stránky využívajú súbory cookies, ktoré uľahčujú ich prezeranie. Ďalšie informácie o tom ako používame cookies.