Výsledky vyhľadávania

Nájdených záznamov: 4  
Vaša požiadavka: Autor-kód záznamu = "^umb_un_auth 0264959^"
  1. NázovDátová veda a jej aplikácie
    Podnázovspracované v rámci národného projektu IT Akadémia - vzdelávanie pre 21. storočie
    vysokoškolské učebné texty
    Aut.údajeĽubomír Antoni, Ján Paralič ... [et al.]; rec. Peter Ševčík, Dávid Hudák ... [et al.]
    Autor Antoni Ľubomír (3%)
    Spoluautori Paralič Ján (4%)
    Butka Peter (4%)
    Babič František (4%)
    Sarnovský Martin (4%)
    Bednár Peter (4%)
    Gurský Peter (4%)
    Galčík František (3%)
    Opiela Miroslav (4%)
    Krídlo Ondrej (4%)
    Kuzma Miron (3%)
    Bruoth Erik (3%)
    Šebej Juraj (3%)
    Kekeňák Tomáš (3%)
    Andrejková Gabriela (4%)
    Šveda Dušan (4%)
    Kapusta Jozef (4%)
    Drlík Martin (4%)
    Munk Michal (4%)
    Benko Ľubomír (4%)
    Vozár Martin (4%)
    Siládi Vladimír 1970- (3%) UMBFP05 - Katedra informatiky
    Vagač Michal 1977- (3%) UMBFP05 - Katedra informatiky
    Jankovič Peter (4%)
    Kvaššay Miroslav (4%)
    Kvet Michal (4%)
    Varga Michal (4%)
    Ďalší autori Ševčík Peter (Recenzent)
    Hudák Dávid (Recenzent)
    Jacko Milan (Recenzent)
    Aštary Matej (Recenzent)
    Vyd.údajeKošice : Univerzita Pavla Jozefa Šafárika v Košiciach , 2020. - 188 s.
    Vydanie1. vyd.
    ISBN978-80-8152-917-7
    Kľúč.slová dáta - údaje - data   dátové analýzy   vysokoškolské učebné texty  
    Form.deskr.učebné texty - educational texts
    Jazyk dok.slovenčina
    KrajinaSlovenská republika
    URL Link na plný text
    Kategória publikačnej činnosti BCI
    Číslo archívnej kópie48867
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
  2. NázovManagerial trends in the development
    Aut.údajerec. Jiří Duda, Aneta Bobenič Hintošová ... [et al.]
    Ďalší autori Duda Jiří (Recenzent)
    Bobenič Hintošová Aneta (Recenzent)
    Cichobłaziński Leszek (Recenzent)
    Čarnogurský Karol (Recenzent)
    Dunay Anna (Recenzent)
    Eger Ludvík (Recenzent)
    Egerová Dana (Recenzent)
    Hrdá Veronika (Recenzent)
    Hrdličková Andrea (Recenzent)
    Ircingová Jarmila (Recenzent)
    Chebeň Juraj (Recenzent)
    Kadlečíková Mária (Recenzent)
    Kádeková Zdenka (Recenzent)
    Kozáková Jana (Recenzent)
    Kučerová Renata (Recenzent)
    Lančarič Drahoslav (Recenzent)
    Lušnáková Zuzana (Recenzent)
    Madzík Peter (Recenzent)
    Maroš Milan (Recenzent)
    Mihalčová Bohuslava (Recenzent)
    Munk Michal (Recenzent)
    Nagyová Ľudmila (Recenzent)
    Gavrila-Paven Ionela (Recenzent)
    Adina Pastiu Carmen (Recenzent)
    Rovný Patrik (Recenzent)
    Savov Radovan (Recenzent)
    Stojanová Hana (Recenzent)
    Tlučhoř Jan (Recenzent)
    Urbánová Mária (Recenzent)
    Ubrežiová Iveta (Recenzent)
    Korp. ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" . international scientific conference , 7. , Nitra , 01.-02.06.2017
    Vyd.údajeNitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management , 2017. - 949 p.
    Vydanie1.vyd.
    ISBN978-80-552-1739-0
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    URL Link na zdrojový dokument
    Kategória publikačnej činnosti FAI
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    Odkazy (2) - PUBLIKAČNÁ ČINNOSŤ
    článok

    článok

  3. NázovParticularities in human resources management in multinational companies
    Aut.údajeMilota Vetráková, Lukáš Smerek
    Autor Vetráková Milota 1950- (50%) UMBEF01 - Katedra cestovného ruchu
    Spoluautori Smerek Lukáš 1986- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Zdroj.dok. Managerial trends in the development. Pp. 259-264. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference
    Kľúč.slová ľudské zdroje - human resources   nadnárodné spoločnosti - nadnárodné obchodné spoločnosti - nadnárodné korporácie - multinational companies - multinational corporations - multinational business enterprises - international business enterprises   sociológia - sociology   manažment - management   národné hospodárstvo - národná ekonomika - national economy  
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    Systematika 31
    AnotáciaOne of the results of globalization process, which includes Slovak Republic as well, is the formation of multinational companies whose business activities are beyond national boundaries. The national economy is influenced by the global environment which creates and changes conditions for working people. Employees get opportunities for the development and gaining intercultural competences by working in a multinational company. It also brings advanced technologies, know-how, business partners and other important organizational elements and their cultural and social differences. The demand for employees and managers, who are able to work in a multicultural area increases as well as demands on their abilities and skills. Motion of people, information, ideas, products and innovations through different countries requires competent and flexible managers who are able to manage diversity, to deal with unexpected situations, to manage the work of employees of different cultures and to quickly adapt to dynamically changing conditions. Therefore, human resources management in multinational companies gets international dimension induced by the actions taken in the intercultural environment. The aim of this paper is to present the views of domestic and foreign experts in international human resources management. It is based on the comparison of the theoretical knowledge with the results of survey among managers of selected enterprises belonging to multinational companies in Slovak Republic
    URL Link na zdrojový dokument
    Kategória publikačnej činnosti AFD
    Číslo archívnej kópie41989
    Kategória ohlasu MUSOVÁ, Zdenka - MATIOVÁ, Veronika. Eco-labels as the potential competitive advantage of businesses in Slovakia. In Proceedings of 10th annual international scientific conference : competition, Jihlava, 17th - 18th May 2018. Jihlava : College of polytechnics Jihlava, 2018. ISBN 978-80-88064-37-4, pp. 324-333.
    RUMANKO, Boris - LUSNAKOVA, Zuzana - SAJBIDOROVA, Maria - LENCESOVA, Silvia. Case study of diagnostic methods and their use in employee selection. In 15th annual international Bata conference for Ph.D. students and young researchers (DOKBAT) Zlin, 07th November 2019. Zlín : Tomaš Baťa University, 2019. ISBN 978-80-7454-893-2, pp. 925-933.
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    nerozpoznaný

    nerozpoznaný

  4. NázovConsumer' s perception of ethical aspects of marketing activities
    Aut.údajeZdenka Musová, Hussam Musa
    Autor Musová Zdenka 1971- (50%) UMBEF03 - Katedra ekonomiky a manažmentu podniku
    Spoluautori Musa Hussam 1968- (50%) UMBEF04 - Katedra financií a účtovníctva
    Zdroj.dok. Managerial trends in the development. online, pp. 642-678. - Nitra : Slovak University of Agriculture in Nitra, Faculty of Economics and Management, 2017 / Duda Jiří ; Bobenič Hintošová Aneta ; Cichobłaziński Leszek ; Čarnogurský Karol ; Dunay Anna ; Eger Ludvík ; Egerová Dana ; Hrdá Veronika ; Hrdličková Andrea ; Ircingová Jarmila ; Chebeň Juraj ; Kadlečíková Mária ; Kádeková Zdenka ; Kozáková Jana ; Kučerová Renata ; Lančarič Drahoslav ; Lušnáková Zuzana ; Madzík Peter ; Maroš Milan ; Mihalčová Bohuslava ; Munk Michal ; Nagyová Ľudmila ; Gavrila-Paven Ionela ; Adina Pastiu Carmen ; Rovný Patrik ; Savov Radovan ; Stojanová Hana ; Tlučhoř Jan ; Urbánová Mária ; Ubrežiová Iveta ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference ; ICoM_2017 "Managerial Trends in the Development of Enterprises in Globalization Era" international scientific conference
    Kľúč.slová etika - ethics   ethical marketing mix   unethical marketing practice   consumer’s perception  
    Jazyk dok.angličtina
    KrajinaSlovenská republika
    Systematika 33
    AnotáciaCurrent long-running and dynamical global trends in the macro-environment influence marketing activities of enterprises as well as the planning and the implementation processes of marketing strategies. Marketing has always been criticized for using certain unethical practices which harm the consumer, the enterprise that uses them, and have a negative effect on the whole society. A low quality, dangerous, or otherwise inappropriate product, high prices, hard sale or misleading and deceptive marketing communication, do not have a positive influence on a customer. Therefore, there is a growing demand of the enterprises for establishing such corporate rules that will enable employees to get oriented in marketing ethic. Using market opportunities with regard to the ethical dimension of business, is a great challenge these days. Creating an ethical marketing mix is the responsibility of marketing employees. Therefore, this paper synthesizes our knowledge of the given topic, findings how the
    Kategória publikačnej činnosti AFD
    Číslo archívnej kópie41264
    Katal.org.BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici
    Báza dátxpca - PUBLIKAČNÁ ČINNOSŤ
    nerozpoznaný

    nerozpoznaný



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