Výsledky vyhľadávania
Názov Comparison of the motivation level of manufacturing enterprises employees in V4 countries Aut.údaje Miloš Hitka, Dagmar Weberová ... [et al.] Autor Hitka Miloš (25%)
Spoluautori Weberová Dagmar (25%)
Ližbetinová Lenka (25%)
Vetráková Milota 1950- (25%) UMBEF01 - Katedra cestovného ruchu
Zdroj.dok. Vision 2020: sustainable economic development, innovation management, and global growth : proceedings of the 30th International Business Information Management Association conference (IBIMA). Pp. 436-448. - Madrid : International Business Information Management Association (IBIMA), 2017 ; Vision 2020 International Business Information Management Association Conference (IBIMA) Heslá korp. Vyšehradská štvorka - Višegrádska štvorka - V4 (zoskupenie štátov) - Vyšehradská skupina - Visegrad Group
Kľúč.slová motivácia zamestnancov - pracovná motivácia - employee motivation - motivation of employees krajiny V4 - V4 countries manufacturing enterprises Heslá geogr. Česko Slovensko Poľsko Jazyk dok. angličtina Krajina Španielsko Systematika 338.48 Kategória publikačnej činnosti AFC Číslo archívnej kópie 43555 Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ 
článok
Názov Introduction of a new mobile player app store in selected countries of Southeast Asia Aut.údaje Peter Štarchoň, Milota Vetráková ... [et al.] Autor Štarchoň Peter (25%)
Spoluautori Vetráková Milota 1950- (20%) UMBEF01 - Katedra cestovného ruchu
Metke Jozef (5%)
Lorincová Silvia (25%)
Hitka Miloš (24%)
Weberová Dagmar (1%)
Zdroj.dok. Social Sciences. Vol. 7, no. 9 (2018), pp. 1-15. - Basel : Multidisciplinary Digital Publishing Institute, 2018 Kľúč.slová e-business mobile marketing app store Jazyk dok. angličtina Krajina Švajčiarsko Systematika 33 Anotácia In this article, the focus is on the use of mobile phones in e-business. The introduction of a new mobile player app store was analyzed through research conducted in 2017. The aim of the research was to find out whether it is possible—in terms of the sustainability of the consumption of a marketing product—to introduce a single campaign with the same content but in different language mutations in selected markets, or whether it is necessary to use a completely different campaign and means of communication for each market. Overall, 287 respondents from the Philippines, Thailand, and India were examined. The dependency between the socio-demographic characteristics of the respondents (country, gender, and age) and site engagement was tested, and user experience was tested, too. The results of the research revealed that there was no dependency between belonging to the selected countries and site engagement. Furthermore, there was also no dependency between gender and site engagement. On the other hand, there was a statistically significant dependency between belonging to the country and the design of the website URL https://www.mdpi.com/2076-0760/7/9/163 Kategória publikačnej činnosti ADM Číslo archívnej kópie 43527 Kategória ohlasu SUJOVÁ, Erika - ČIERNA, Helena - ŻABIŃSKA, Iwona. Application of digitalization procedures of production in practice. In Management systems in production engineering. ISSN 2299-0461, 2019, vol. 27, no. 1, pp. 23-28.
SEDLIAČIKOVÁ, Mariana - KOCIANOVÁ, Anna - DZIAK, Michal - MORESOVÁ, Mária - DRÁBEK, Josef. Product sampling effect on purchase decision also by social aspects. In Marketing and management of innovations. ISSN 2218-4511, 2020, no. 3, pp. 222-233.
Katal.org. BB301 - Univerzitná knižnica Univerzity Mateja Bela v Banskej Bystrici Báza dát xpca - PUBLIKAČNÁ ČINNOSŤ Odkazy PERIODIKÁ-Súborný záznam periodika 
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