Výsledky vyhľadávania
Názov Consumer behavior towards regional eco-labels in Slovakia Aut.údaje Jana Jad’ud’ová ... [et al.] Autor Jaďuďová Jana 1983- (45%) UMBFP04 - Katedra životného prostredia
Spoluautori Badida Miroslav (15%)
Badidová Anna (25%)
Marková Iveta 1971- (5%)
Ťahúňová Miriam 1976- (5%) UMBFP04 - Katedra životného prostredia
Hroncová Emília 1977- (5%)
Zdroj.dok. Sustainability. Vol. 12, no. 2 (2020), pp. [1-11]. - Basel : Multidisciplinary Digital Publishing Institute, 2020 Kľúč.slová local and regional development environmentálne značky - eco-labels spotrebitelia - consumers udržateľnosť - sustainability produkty - products Jazyk dok. angličtina Krajina Švajčiarsko Anotácia Slovakia, as part of the European Union, participates in all forms of regional development and sustainability. A transparent form of regional development and sustainability is regional labeling, which has a 10-year tradition. Our regions represent excellent potential for the development of domestic products. Acceptance of essential requirements for regional products (domestic raw materials, manual work share, respect for the environment) opens up opportunities for the labor market, promotes tourism, and increases citizens' purchase ability, none of which are clearly demonstrable in Slovak regions. Residents of individual regions have specific approaches in relation to regional brands depending on the region studied. For the purpose of the survey, four regions of southern Slovakia (with common environmental morphology and different industrial development) were selected. Indicators of age, gender, education, monthly income, and location relative to regional product preferences were studied. The results obtained were processed by cluster analysis (as a way of segmenting consumers). An average conscious purchaser of regional products is a local productive middle-aged person with a secondary or tertiary education, either male or female, and from a more economically advanced region. The results show regional branding as a mobilizing function for connecting inhabitants and the subsequent joint presentation of regional activities. Kategória publikačnej činnosti ADC Číslo archívnej kópie 48165 Kategória ohlasu CALDERON-MONGE, Esther - REDONDO-RODRIGUEZ, Roger-Guzman - RAMIREZ-HURTADO, Jose M. Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling : a challenge for eco-entrepreneurism. In British food journal. ISSN 0007-070X, 2021, vol. 123, no. 10, pp. 3293-3308.
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FRANCO, Silvio. Assessing the environmental sustainability of local agricultural systems : how and why. In Current research in environmental sustainability. ISSN 2666-0490, 2021, vol. 3, art. no. 100028, pp. 1-7.
KHALIL, Salma - ISMAIL, Ayman - GHALWASH, Seham. The rise of sustainable consumerism: evidence from the Egyptian generation Z. In Sustainability. ISSN 2071-1050, 2021, vol. 13, no. 24, pp. 1-25.
D’SOUZA, Clare - TAGHIAN, Mehdi - APAOLAZA, Vanessa - HARTMANN, Patrick - BROUWER, Anne - CHOWDHURY, Belal. Consumer self-confidence in green foods : an investigation of the role of ecolabels using the theory of planned behavior and market segmentation. In Journal of international food and agribusiness marketing. ISSN 0897-4438, 2022, vol. 34, no. 5, pp. 457-487.
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